Around the world, brands have shifted their focus from websites to social media activities. Instagram, Facebook, Snapchat, and other tools help them reach out to a vast audience, gain new customers, and boost loyalty. At the same time, succeeding in this wildly competitive environment is not easy. Discover 10 tips suggested by experts

While every brand seems to be on social media, many companies fail to use these tools to their full potential. Their content may lack relevance, personality, or uniqueness. Using a multi-channel system like Aitarget could become the cornerstone of success. At the same time, you should look beyond the vanity metrics — likes, shares, and follows. The following ideas suit businesses of any kind and size, from startups to well-established brands.

1. Incorporate Chatbots

Chatbots are integratable with social media. They can help you succeed on platforms your customers feel most comfortable using, such as Facebook. This simple digital tool will communicate with the audience and resolve their problems.

Chatbots can answer questions about your products and services, take orders straight from comments on Facebook Messenger. You may integrate them with any major payment system. What’s more, the incorporation of AI does not even necessarily require any coding expertise.

2. Focus on Personalized Experience

Automating daily tasks is great, but you should also make the customer experience personalized. Only some of your advertisements should be linked to the landing pages. In addition, you could redirect your audience to the chatbot in the messenger window.

Users will appreciate this unconventional approach. First, the strategy will break the view that you are only trying to sell products. Personalized experience will make them more likely to place an order and become loyal to your brand.

3. Have a Robust Content Marketing Strategy

Content is king, and its quality is paramount. This maxim is not going to change anytime soon. Success relies on high-quality content, a suitable schedule and correct posting frequency.

These three elements will help you bring your products and services into the spotlight and attract the right audience at the right time. A decent marketing strategy may be implemented for free. Importantly, this new audience will be organic. All you need is meticulously optimized content coupled with relevant hashtags.

4. Adopt a Community-Focused Approach

The follower count is important, but it is not everything. Consumers do not like it when a brand communicates with them like an impersonal entity. Give your content a personal touch by means of humor and emotions. After all, social media is all about being social. If you make similar posts, they will eventually stop piquing anyone’s curiosity. Here are a few ideas to help you diversify the tone.

  • Ask questions to your existing or potential customers.
  • Arrange polls to collect their opinions.
  • Share something newsworthy, not just descriptions of your offerings.
  • Like and share posts from followers from time to time.
  • Ask your audience for likes and shares.

5. Diversify Your Content Strategy

Spice up your content by integrating various types of media. Users appreciate high-quality images, engaging videos and informative podcasts. If all you share is text, engagement will be limited. Besides, jazzing up your profiles is a way to convey personality.

6. Use Brand Advocates

People who love your products are your best marketing tool. Finding new customers is essential, but you should also leverage your existing base. Turn your customers and staff into brand advocates!

Begin with specific promotional guidelines tailored to your brand. Then, inform your advocates of the best practices on social media. Assign a leader to every section of the advocacy plan. After launch, keep track of relevant data to identify strengths and areas for improvement.

7. Select Relevant Channels

As most users have profiles on several platforms, some companies think they absolutely have to involve all existing channels. This approach is not ideal — you can reach as many people as possible, but they will not necessarily constitute your target audience. Instead, focus on your buyer profiles. For instance, a Gothic clothing brand would hardly benefit from advertising on LinkedIn, promoting surveillance on Pinterest makes no sense, etc.

8. Establish a Clear Budget

Allocate the right budget and leverage it with an efficient strategy. Social media platforms are one of the main channels of promotion, so these marketing endeavors are vital. Facebook, Instagram, and the like are cost-effective ways to connect to your target audience. Moreover, as these systems are focused on personal interaction, you can forge a more profound connection with consumers.

9. Run Cross-Channel Campaigns

After choosing your social media destinations, engage all of them in a cross-channel endeavor. This approach is used by almost any brand, so standing out from the crowd is not easy. Content that sparks positive emotions will make your content noticeable.

Make sure your audience will relate to your cause. Tell an original and engaging story with your posts. Include links to particular landing pages, so users can immediately get more information. Aside from relevant hashtags, have a memorable name, and make your messages unique.

10. Go Live!

Every brand tells its story on social media, but not every company shows its operations in real-time. Make the most of this opportunity! Live streaming features on Instagram and Facebook, such as stories, are still being discovered by corporate users. Brands see a 75% completion rate on their IG stories, which means that viewers watch them to the end.

Get ahead of your competition by going live. Show how your employees work, and how the business is organized. Aside from demonstrating that your company has personality, this will:

  • show consumers that you are not a robot driven by revenues,
  • inspire and engage your target audience,
  • provide memorable content that will be shared.

The Bottom Line

These days, brands cannot succeed without a thoughtful marketing strategy across relevant social media sites. These platforms are becoming more important than websites. The strategies we have suggested will help you build a framework to compete in your niche. Polish your methods to promote your products efficiently. Remember about the social dimension of the networks, and make the most of it!