Well, YouTube is the leader of the content industry. With more than 720,000 hours of video content uploaded every day on YouTube, it comes across as the most effective way to promote and advertise your products. If you are a business that’s trying to generate organic leads through your YouTube videos, then this article is for you. With these 7 growth hacking tips for YouTube, there’s no way you won’t be able to make it big. However, before that let’s understand what growth hacking means, and then we’ll dive right in. Growth hacking is the collective word for strategies and processes that can lead to massive growth in a short amount of time in a small budget. Consider this as a catalyst that speeds your presence on any social media platform. Now that we understand what growth marketing is, let’s dive in and see the strategies that can growth hack your YouTube account:-
1. Content has no substitute
Being the largest content community in the world, you have very heavy competition in every niche you can think of. So you need to stand out as a creator before you can think of being popular enough to promote your products. This can be done by getting professional videographers to make your content and getting good-quality audio incorporated into the videos you create. On top of that, you have to make your content crisp and clear to deliver the most in the least amount of time. However, just increasing the production quality is going to help you a lot if you don’t deliver knowledge. If the information you provide is already available then your content would have no worth in the user’s eyes. So be sure to make your content crisp, informative, and helpful to bring a certain set of individuals to engage with your content.
2. Get social proof
What we mean by getting social proof is that, if organic viewers reach your channel by the means of the great video you published, and see n subscribers, then that person isn’t going to subscribe. To get those people to follow or subscribe to your channel, you need to have some sort of social evidence or social proof to lure them in. This can be done by purchasing YouTube subscribers from the plethora of service providers out there. This will help you get genuine engagement when you purchase their packages and can also bring in more organic traffic to your channel, and since your account has high production quality, then most of the people coming to your channel will willingly subscribe. This has been helpful for a lot of influencers and can help you too if you want it to.
3. Creating multiple channels under one umbrella account
Creating multiple channels has helped a lot of YouTubers to make it big with their content. What it does is essentially bring the subscribers of one particular channel on to the other, creating a self-sufficient system. For example, you have the main account that you use to post videos of automobiles, let’s say and you create another account to stream a racing game. If you promote the second account on your first, some of the interested subscribers will subscribe to the other account and you essentially created free viewership. Since these people will watch both of your account’s content, you will generate revenue twice from the same consumer base. This strategy, however, only works, if you have a substantial number of subscribers on your main account.
4. Creating a playlist
Now you’ve started creating high-quality content, have several subs on your account, have multiple channels for various niches, but how do you convert that viewership into consumers? A playlist is an answer. By creating a sequence of videos with a certain endpoint that has a call to action to your website can help you crush it in no time. Even with lower viewership, if you pick the right niche, then the conversion rate will be much higher than if you promote that into a general user base. For example, you have a cookware brand. You make a playlist of various recipes, showcasing the utility of different types of your products and in the end, creating a call to action, saying buy now for a discount. This will help you drive the majority of sales on your websites. If you do this correctly, then you will be able to make it big in no time.
5. Title and thumbnail
Title and thumbnails are very important aspects of how a video performs on YouTube. This means that the title that you put on your videos is going to target different types of demographics on your channel. To improve the title, you can use tools that can get you the most searched tags in your niche and then include these to help you improve the YouTube SEO and rank higher in search results. Also, make sure that the thumbnail gives a decent idea of what the video is about without disclosing the crux. This keeps a surprise element that helps the viewer to engage with your content. If the title and the thumbnail are congruent and give an idea about the content, then the video has a better chance of coming on the recommended page of users.
6. YouTube polls
YouTube polls are one of the greatest ways to understand what your audience wants. If you’re trying to decide between two different types of videos, then go to the community posts tab and post a poll for the audience to choose from. This way, you will get to know your audience better and also see what will work the best amongst the various ideas you may have.
7. Integrating promotions inside the video itself
This tip is going to be helpful if you’re trying to market your business through your YouTube channel. Featuring your product in the YouTube video that doesn’t sound or seem abrupt is one of the greatest ways to get people to click on your website link. If you integrate a product well in your YouTube videos then the chances of that product being sold are going to increase by a lot. This combined with a great description and call to action will work in the best interest of your business.
All the above-mentioned tips are tried and tested when it comes to increasing YouTube engagement and growing on this platform. Also, one bonus tip is to get YouTube likes as soon as you drop the video to help the YouTube algorithm consider your video as something the viewers like and hence increase your organic reach. You can buy YouTube likes from previously mentioned websites like Viralyft and many other websites out there this helps you in growing on YouTube faster on a budget. We hope you implement these growth hacking tips to increase your engagement on YouTube and increase your brand’s performance as well.