Results of the 2012 August ‘TV Celebrity Image Survey’ revealed
On September 24th, Video Research Ltd. released the results of their highly influential ‘TV Celebrity Image Survey‘, which is always conducted twice a year (February & August).
Aside from researching the official TV audience ratings, Video Research Ltd. often conducts image and popularity surveys related to various topics concerning people, products, and characters appearing on TV and radio. One of those surveys is the well-known ‘TV Celebrity Image Survey’, which analyzes the awareness, popularity and image of 1,000 celebrities that regularly appear on TV. The August 2012 ranking marks the 80th time that they’ve conducted this particular survey.
The results can be very influential, as industry officials often include this data when deciding the cast of new shows, dramas/movies, and commercials. While the detailed information only is available for their official partners, such as all the TV networks, they always release the top 50 of the general popularity ranking to the public. The popularity rating displays (in %) how many of the 1,130 people (565 for the male ranking, 565 for the female ranking) who took part in this survey either chose “I like him/her a lot” or “I like him/her a little” for the talent in question. The survey is being done within a 30km radius around the Tokyo Station in Tokyo and covers a range of people from an age of 10 to 69.
In the female ranking, actress Ayase Haruka managed to reach the top spot for the first time in her career. She already made it into the top 10 with the February ranking of 2010 and has been gradually climbing up towards the top ever since. Fellow actress Horikita Maki can thank her starring role in the very popular morning drama ‘Umechan Sensei‘ for finally making it into the top 20 of this somewhat meaningful ranking. Meanwhile, talent Rola made her first appearance in the survey and immediately ranked inside the top 50.
01 (02) – 54.5% –
Ayase Haruka
02 (01) – 51.7% – Asada Mao
03 (03) – 50.8% – Amami Yuki
04 (20) – 50.6% – Ueto Aya
05 (07) – 45.5% – Becky
06 (05) – 45.1% – DREAMS COME TRUE
07 (09) – 43.7% – Yoshinaga Sayuri
08 (04) – 42.3% – Matsushima Nanako
09 (06) – 41.8% – Nakama Yukie
10 (14) – 40.9% – Kanno Miho
http://www.tokyohive.com/2012/09/result ... -revealed/