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There is a startup agency called SkyReach. A few years ago, they encountered a significant issue. This agency’s job is simple: It Allows More than 3,000 social media sites, such as Facebook, Instagram, and TikTok, to post ads, leave comments, and run ads. Someone from a global drinks company asked them to create ads and display them in 10 different countries. They were having a great time, and now was their chance. Things went badly all of a sudden, though. The Skyreach team used the same office network to log into hundreds of accounts. Many people had their accounts locked, were repeatedly asked to prove their identity, and were even banned from the platform. The company wasn’t happy with the ads because they didn’t work. The team got together the next night to figure out what was going on. Things went wrong with how the accounts were being reached, not with their work or ideas. Websites thought that one person was in charge of all the accounts simultaneously, so they created proxies to resolve the issue. An IP address was given to each account. After a few weeks, they got better, the campaign went well, and the client agreed to do more work.

Why Social Media Agencies Need Proxies

If you own an agency, and you’re aware that 100 accounts can’t log in from the same IP address simultaneously on a social media platform. Social media is very conscious of knowing where the request is coming from. If you attempt to log in from the same IP address, the platform may suspect that one person is using multiple accounts or bots. This can result in temporary blocks or permanent bans. Proxies resolve this issue by either assigning each account its own public IP address or routing data through multiple network nodes to simulate actions originating from numerous real users.

Here is a  list of reasons why agencies use proxies:

  • Use different IP addresses for each account so that they all appear to be on different internet connections. This makes it harder for accounts to be linked to each other.
  • When you use geo-targeting, you test and share content as if you were in a specific location, such as Brazil, France, or Turkey. It’s excellent for A/B testing and neighborhood launches!
  • Spread your calls across multiple IP addresses to maintain rate control. In this way, you won’t hit the limits of the proxies.
  • Proxy servers can help your automation run efficiently when using scheduling tools or social dashboards without triggering any protections.
  • It’s essential to keep client data safe. When compared to public networks, where everyone can use your login information, using the right servers and secure connections helps keep your login information safe.

Types of Proxies Used in Social Media Management

There are various types of proxies that your agency can utilize, depending on its goals and budget.

  1. Residential proxies: The IP addresses used for these are known to be correct and are given by ISPs. Since they don’t appear to be a threat, they are the least likely to be stopped. For tasks that require a high level of trust, such as testing locally or sending mail from an address that is only valid in that area, it can be used.
  2. Mobile proxies: For the most realistic experience, such as testing app functionality or running mobile-first campaigns, mobile proxies are particularly useful. The IP address is linked to a mobile provider. This is helpful because many people use their phones to access various social platforms.
  3. Datacenter Proxies: These are sent from your computer in the cloud or a hosting center. They are quick and cheap, but sites can find them faster. Like scraping public content or bulk monitoring, this is very helpful for tasks that aren’t very important and where getting caught isn’t likely to happen.
  4. Static Proxies vs. Rotating Proxies: Rotating proxies change IP addresses every time a request is made or after a specified interval. It helps share the work and stay within limits. While using a sticky proxy, the IP address remains the same for a longer time. In this way, you can stay logged in to one account.
  5. Shared proxies vs Private proxies: Shared Proxies are cheaper because they are more likely to be used by multiple customers. Private proxies are used by only one customer, making it less likely that your data will be exposed to other people.

 How Agencies Scale with Proxies

Let’s say you have a big box of toy cars. It’s too hard to play with all of them at once when you try to push each one with one hand. You get tired, and cars crash.

When it comes to social media accounts, agencies have the same issue. When you are trying to use one IP address to manage thousands of accounts. The social media sites block them.

Proxy servers can help with that. A proxy is like giving every toy car its own little track. Every vehicle has its own lane, so they don’t all go on the same path. Now everything works well.

Proxies help Agencies scale in the following ways:

  • Group Accounts: Accounts that resemble each other are grouped, like cars of the same color. Proxies are set up for each group.
  • How to Find the Best Balance Between Speed and Safety. Anything that doesn’t seem right should be given attention.   Some alerts appear when too many people post or log in simultaneously.   Proxy servers help businesses accomplish tasks efficiently while making it appear as though they’re not.
  • A lot of automation: Many accounts can be posted to, replied to, and ads run automatically with scheduling tools and proxies.    Because rotating proxies change IP addresses frequently, automation is more complex to find.
  • Monitoring and Adjusting: Scaling exceeds account addition.   Bugs, blocked accounts, and slow proxies are detected in real time and fixed by agencies.

Best Practices for Using Proxies in Social Media Agencies

To keep your accounts and campaigns safe, do these things:

  • You should treat each account as a distinct individual. To achieve this, configure your browser, cookies, and proxy sessions to ensure each site has its own specific settings. You can use the same proxy for multiple accounts if you prefer.
  • Always use real device fingerprints. Set up your browser and device so that the proxy settings are as close to real life as possible. Tools that help you keep track of fingerprints are helpful, but use them with caution.
  • Follow the platform’s rules and rate limits. Even if you can, don’t post all the time. Avoid scripted, repeated patterns and spread out your actions in a natural way.
  • Use HTTPS to keep your login information secure and protect both your users and traffic. Regularly change your passwords and use two-factor authentication whenever possible.
  • Test how they work with a small group of accounts that are linked through a proxy before you go live with thousands of accounts.
  • Keep records and set alarms. Keep track of which proxy served which account and set up alerts for strange error spikes. That helps when bugs need to be fixed or when clients want to know more about an event.
  • Be careful with CAPTCHA and verification. Some providers can either bypass CAPTCHAs or create apps that work with them. You should only use them if you have permission to and own the accounts.
  • Write down your thoughts on compliance: Ensure you maintain accurate records of how your work adheres to the platform’s rules. Should a client ever question what you did, you’ll have proof of care and process.

Choosing the Right Proxy Provider for Agencies

One of the most important things an agency can do when it’s ready to grow is choose the right proxy provider. There are various kinds of proxy servers. You could lose money, have your accounts blocked, or experience slow site loading if you choose the wrong one. However, if they select the right provider, they should be able to easily manage thousands of accounts, regardless of their clients’ locations.

These things should be on your list when you compare service providers:

  1. How big and diverse is the IP pool? Specifically, how many IP addresses do they offer, and do these IP addresses originate from various countries and ISPs? The exact address can’t be reused because the pools are larger and have more types of addresses.
  2. Mix of types (home, mobile, and datacenter): Ensure the service provider can handle the specific mix you require. If you need tests in multiple countries, cover the whole world.
  3. For a logged-in user, can you keep their IP address for an extended period? What about IPs that stick? If your account retains sessions for an extended period, this is important.
  4. As for APIs and automation tools, a good API allows you to connect proxies directly to your social tools, making it easy to scale.
  5. Speed and uptime: Posting on social media should be easy and quick, with analytics that are straightforward to understand and interpret. Ask for latency numbers and the SLA’s terms.
  6. As a matter of ethics and the law, ensure that the service provider obtains IP addresses in a manner that is both honest and secure. Service providers you can trust will tell you the truth about how they get URLs.
  7. Help with problems and getting started: Good help saves time when issues happen. People who work on social media often write guides on how to start and provide the best ways to do things.
  8. It’s not enough to just look at the price per IP. Review the overage fees, bandwidth limits, and the maximum number of sessions that can run simultaneously.

Managing multiple social media accounts simultaneously can be dangerous if you don’t have the right tools. Because of this, Travchis has a lot of business trust. The safe proxies for social networks by Travchis let you run campaigns all over the world, enjoy stable sessions that don’t end, and keep your accounts secure. This is the way to go if you want freedom, safety, and steady growth.

Final Thought

Social media companies managing numerous accounts across various platforms can utilize proxy servers to enhance their online presence. They reduce interruptions, allow you to test locations, and keep automation running smoothly when used correctly. If they’re not careful, they can trigger alarms that result in account loss.   It’s essential to set things up correctly: select the right proxy types, logically organize your accounts, schedule actions as if you were a real person, safeguard your credentials, and monitor everything closely. By using the right proxies and taking careful steps, the company transitioned from losing accounts to consistently running successful campaigns.   You need more than just proxy servers if you work for or run an agency. They are not the marketing magic itself. Deals will start coming in if you buy or use the right proxies.