TikTok is one of the topmost downloaded apps in recent history and makes it an excellent platform for brands – especially those targeting Gen Z audiences. Even though TikTok ads are relatively new, the platform makes it pretty easy to use for anyone. As a result, more and more brands are spending money on TikTok ads.
The success of most of the brands on this platform can be attributed to creative ads produced by influencers. These types of videos last anywhere from 5 to 60 seconds and appear on a user’s feed that is perceived as just another user-generated content. Our brain subconsciously ignores anything that looks like an ad. So, these ads appear more credible and do not annoy your target audience.
If you are interested in knowing how to advertise on TikTok, then keep reading.
Create a Winning TikTok Ad in 4 Simple Steps
One of the most important aspects of any TikTok advertising campaign is its creatives. Generally, it is a task based on trial and error until you get the results you are looking for.
Here are four simple steps to help you launch your first strong TikTok ad for your brand –
Step 1: Pick the Right Products or Services You Are Going to Advertise
TikTok appeals to a certain group of demographics, and thus, you need to pick products or services that the audience here wants to see. According to the digital 2022 global overview report, TikTok’s ad audience is about 57% female across the age group of 18-44. Thus, choosing products for older or younger audiences may not yield great results.
Step 2: Define Your Target Audience
As mentioned above, the next logical step is to define your target audience so you can create engaging ad creatives. Once you have a specific audience in mind, it will become easier for you to determine the creatives that best resonate with your audience.
Unlike other social media platforms where you target an audience based on age, gender, and location, TikTok is quite different. TikTok advises brands to target audiences based on their interests and preferences to get better results.
Step 3: Edit Creatives for Better Performance
Look at the content of some of the top brands out there on TikTok. Notice the video formats they are using and identify similarities between their content pieces.
While these are not ads, they offer insight into what your target audience might be enjoying in terms of content. Then, incorporate these elements into your ads to boost their performance.
Step 4: Partner with Popular Influencers
Collaborate with an influencer and leverage their talent. Influencer marketing ensures your content looks natural and targets an audience similar to yours to make a great impact.
The success of any TikTok creatives is dependent on the personality of the influencer you pick and how much they fit with your target audience’s ideals. Thus, it is important to pick the right influencer who can shoot bright, catchy, and interesting content for your product.
Are You Ready to Launch Your Ad Campaign on TikTok?
Now that you know how TikTok Creatives work, it’s time to craft your own campaign. Whether it is your first-time using influencers for your TikTok creatives or you want to optimize your current strategy, partner with a well-reputed marketing agency to launch an impactful campaign that gets you the results you are looking for.