Many companies, especially large ones, care about the formation of the corporate culture. However, corporate culture is not only a set of shared values and norms of behavior. It is very important to form a common identity among employees. And for this, different tools are used such as branded products, logos, mottos, etc. The development of computer technology has added another tool, corporate wallpaper background to this list.

Advantages of Corporate Wallpaper Background

  • the corporate wallpaper background plays a role as an internal communication channel. What kind of information will be communicated to the employees depends on company profile and tasks
  • quick notification of employees about all innovations, upcoming events, IT incidents, etc.
  • increasing the involvement and motivation of staff. Even working remotely employees will always remember that they are at work at the moment
  • promotion of the company’s brand. On corporate wallpapers, you can represent the concept of the company as you would like to see it, etc.

Tips for Creating Corporate Wallpaper

  • First, you should decide if you intend to use the identical corporate desktop wallpaper for all devices. You could prefer to install various wallpaper for particular groups of employees, e.g., Departments. You can even develop a whole series of wallpapers for the same personnel but apply on different occasions.
  • Second, you should choose drawings, pictures, graphs, logos, etc. you would like to present to the staff on their screens. Be sure to conduct some kind of opinion poll before making the final decision. If proposed images will be refused by the majority of personnel, it is better to change them. Some technical issues can arise if the company works with monitors of different sizes. Then the best solution will be to choose the resolution of the small monitors.
  • Third, you should install the image file to all devices or choose the option of demanding the file from the network directory automatically. The solution to this problem can be approached in different ways. You can employ the file server, the SYSVOL directory, or the DFS directory. However, check whether all employees have the read permissions on this file.
  • Fourth, define group policies to manage desktop background. For this, it is necessary to determine the Default Domain Policy and Enable Active Desktop policy. Choose the option of enabling the Desktop Wallpaper policy. Also, you can customize the wallpaper background. For that, you can play with the position of the image on the screen and center it, set it to have a tile effect, etc.
  • Fifth, log out from the system. At the next login, the employees will see the picture you have installed on their desktops.

Effective Use of Corporate Wallpaper Background

When the corporate wallpapers are installed on employees’ desktops, it is important to understand how they can be used:

  • you can prioritize the messages employees get by highlighting urgent and lowering routine ones
  • you can schedule the delivery time of different messages and rotate the wallpapers to be displayed at different times
  • corporate wallpapers will remind employees about security measures, especially when they are working remotely
  • you can share the news from different departments by publishing a variety of content
  • you can control which employees have a particular corporate desktop background and messages, etc.

Also consider measures to encourage the use of corporate wallpapers. And in no case punish those employees who at the beginning have a negative attitude toward this innovation. Soon they will see the effectiveness and other positive sides of this technology. Especially if communication within the campaign with the help of these wallpapers will be active, you will get new devoted supporters.

With corporate desktop wallpaper, the work of the personnel will be more effective and fresh!