Just in 2020, the thriving sports betting industry in the United States generated a staggering revenue of US$1.5 billion. Following the US Supreme Court’s decision to lift the federal ban on sports betting activities in the country in May of 2018, many states have legalized some or all forms of online gambling activities. In states where sports betting activities are yet to be legalized, they have already introduced legislation so they will eventually legalize such activities.
The sports betting industry on a global scale exceeded a market size of US$203 billion back in 2020. As estimated, over 197 thousand people work in the industry in over 31 thousand companies and businesses. Considering the fact, the sports betting industry is one of the most profitable and one of the fastest-growing, new companies emerge on the scene regularly and further, we take a look at several highly innovative sports betting brands that deserve your attention.
The Best New, Innovative Sports Betting Brands
All of the best new betting sites that are discussed further have been granted remote gambling licenses by respectable iGaming regulatory organizations that monitor and license iGaming operators in the areas where they operate. Essentially, new sports betting companies that relatively recently emerged on the scene can be trusted as all of them abide by the strictest laws, rules, and regulations. These new innovative sports betting brands are also very generous towards newcomers, they employ efficient customer care services, and boast a whole range of local and international payment options and these are:
- Matchbets
- DraftKings
- BetMGM
Matchbets
Matchbets is owned and operated by ESGS Information Services Limited and ESGS Processing Services Limited. This innovative sports betting site is licensed by the Curacao Gaming Authority. Unlike the vast majority of other sports betting platforms, at Matchbets sports bettors can bet against the house as well as against each other and this is what makes Matchbets one of the most innovative brands on the scene.
The Matchbets sports betting platform was launched back in 2020 and it is accessible on all gaming devices including smartphones and tablets. Here, sports bettors access numerous different betting types including futures, spreads, and props, and more importantly, commission fees are very low. Matchbets targets sports betting residing in North America, Germany, and Finland but it also accepts bettors residing in over a hundred other countries. If you are in lines for wagering against other players at Matchbets, keep in mind this service comes with a 2% commission fee.
DraftKings
DraftKings is not only one of the most innovative sports betting brands but also one of the most popular in the United States. As of 2021, DraftKings accepts sports bettors residing in many different US states including Iowa, Colorado, New Hampshire, Indiana, Pennsylvania, West Virginia, New Jersey, New York, and Mississippi. Players can bet on some of the most popular sports and games of the years including the Super Bowl and the Stanley Cup with a massive range of betting options.
The sports betting site also accepts sports bettors residing in Canada. What makes this sports betting brand more innovative when compared to other companies operating in the industry is its impressive selection of Daily Fantasy sports betting opportunities. In fact, at DraftKings, on any given day, there is a fantasy contest to join while all of the major sports leagues and events are covered as well such as the NHL, NFL, MLB, NBA, MMA, PGA, and much more.
BetMGM
Just like DraftKings, BetMGM is operational in many US states including New Jersey, Nevada, Michigan, Iowa, Indiana, Colorado, Arizona, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming, and Washington. This highly innovative, renowned sports betting platform is operated by MGM Resorts and MGM Resorts is known for running several iconic land-based gambling establishments in the United States.
Sports bettors who register at BetMGM join its innovative, super rewarding Mlife Rewards Program that grants valuable loyalty credits for every single wager made here. In addition to this excellent Loyalty Program, BetMGM sports bettors have a wide selection of sports betting markets and betting options to explore with parlays, props, in-game betting, and much more available. Also, there is no shortage of generous bonuses and promotions.
