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Latest Updates in the Crypto World: This Month’s Biggest Events

In the fast-moving world of cryptocurrency, market shifts and rapid developments mean there’s always something new to watch. Over the past month, a series of major events have made the crypto scene...

The Hidden Cost of Being Relatable Online

These days, seeming "real" online is basically everything. Everyone wants to show their true selves on social media for their business, on YouTube, or whatever platform. If a business seems honest, people...

Creators as Consultants – A Model for B2B Growth

Businesses helping other businesses grow it's been around forever; it's the foundation of the economy. Traditional consulting, with the suits and serious reports, yeah, that still matters. But something different is going...

Should You Buy Engagement or Earn It?

Social media is about visibility; that's hardly a secret. Whether a business chooses to use the latest algorithm to be placed in more customers' feeds or invests heavily is always in question....

Marketing to Algorithms vs. Marketing to People

In today's marketing world, you're doing two jobs at once; you need to try and get humans to buy things, but, at the same time, the algorithm is doing a bunch. What...

The Rise of Video Essays as Marketing Tools

Marketing changes really fast. Stuff that worked last year can become useless tomorrow. These days, people aren't as interested in old things. Instead, they like something visual and educational. This is where...

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