The last wasn’t as bad as we thought it would be. Half of the world was closed and isolated because of the pandemic; the other half was trying to fix the life and get back on their feet. And you know what thing has helped them through that year? Music. Music is the key to human life. Yes, it sounds strange and weird, but music is the key and the missing ingredient in the soup of our lives.
Of course, some people don’t like music in general, but most people are active music lovers; all 8 billion people are listening to music. It can be the music of the tribe, the music of their creation, the music on a streaming service, or any music. But music is always in our life.
And what is the most popular place to listen to music? What is your guess? I won’t guess because I know for sure – it is Spotify. There are millions of musicians on Spotify. And you know what all of them are after right now? They are after organic Spotify promotion.
Why is that? Why have all the musicians suddenly found themselves in the race for the best organic promotion? Well, because the world has changed. It is not as analog as it used to be; it is digital. And in the world of digital media, we need to adapt; the musicians have to adapt. And trying to become famous on new platforms is the way of adaptation.
Some musicians decide that the best way to adapt is to upload a lot of new music without any support on social media. But social media is crucial right now for everyone, and a good promotion campaign on social media can save a track from disappearance and vanishing into the darkness. You don’t want your music, of course, if you are a musician, to disappear.
Every musician wants his music to be cherished and loved. And promotion is the key to the success of your music. With the promotion, the coverage is bigger, the number of people who will hear the song is more significant, and the track’s possibilities are broader. If on Spotify track isn’t popular, it won’t be shown to other people. You need to maintain the stable popularity of your music to grow your audience. If your numbers aren’t growing, you are not interested in the service, and you will be shoved somewhere on the highest shelf where no one can reach you.
And the promotion, the organic promotion, takes all the problems away. Suppose you were struggling to find your audience – no more struggles. The organic promotion channels the attention of people and their desire to find new music to your profile on Spotify. All those people, wondering on YouTube or Facebook, looking for music, will stop the search because they will find your profile on Spotify.
And that’s what you need. So now you know the idea and logic of promotion. And now you know why so many musicians are reaching for this new way to popularize their music. It is their music, not yours. But I hope that you are a musician because I am a huge fan of music, and I am sure your tracks will be welcomed in my music library on Spotify.