Social media is about visibility; that’s hardly a secret. Whether a business chooses to use the latest algorithm to be placed in more customers’ feeds or invests heavily is always in question. Still, if it happens overnight, customers will wonder if the company actually grew. Numbers matter – likes, shares, comments, followers. Everything needs to be big and impressive-looking. Businesses have to decide: does someone buy all of that stuff or work organically for it? Both ways do the same thing in the end, right? It’s not a simple question, and it often means one path is long and hard while the second path makes it easy, but that doesn’t really mean it’s right.

Buying: Instant Gratification

If someone decides to buy engagement, sites like Jaynike really push how fast someone can have thousands of followers. It costs money, sure, but it’s quick. It can boost the feeling of actually making it, which helps marketing teams feel that the products are working. You buy the likes, you buy the followers, you buy the comments. It’s supposed to show credibility and, in simple cases, can help attract clients. If someone were a new artist and needed to increase views on apps like Apple Music, you might buy Apple Music streams through reliable providers to kickstart a career to get more clients. Is it like steroids?

But that’s really all there is to it, and that should make a business operator ask the question: is that it? When businesses are thinking of working, a person has to wonder. Is that all it takes? Maybe it really is; that is why so many marketing experts are hired.

Earning: Slow and Steady

The other way is to do it all legitimately. This takes much longer. Businesses have to make high-quality things, engage with other people, and create a strong brand. But it works because you work hard for it. The followers are people who care about the brand and actually want to buy what is being sold; these businesses have real human interactions. It is harder, but many see it as more lasting, as well as organic; also, it has low-to-zero risks compared to buying social media followers.

However, this business idea has its downsides; a lot of great things can’t happen since most people move on to other products. Many businesses close down daily, so how could a business truly guarantee success if nothing is happening on the engagement side?

The Truth Behind the Numbers

Fake engagement is just that: fake. Those aren’t real people. They don’t care about anything that a business advertises. An algorithm might not notice it right away, but as time goes by, they get smarter. These accounts just sit around; since they are fake, there will be no interaction from other people, which will have no effects. Buying fake followers creates an echo chamber that just gives a false sense of achievement.

More importantly, buying any kind of engagement is against the platform’s rules. If websites find out about this activity, they might ban the product account, which can affect branding and lose credibility. Customers will notice, and the effects can cause some serious reputational damage. If a company wants a presence, they really, really can’t violate terms because any violation could ruin everything.

Impact On Sales

Now is as good a time as any to talk about sales. Organic growth equals direct relationships, and those relationships are very important for a sale or product. Those are direct clients, and for the person, the goal is to retain them. Those organic engagements work as a word-of-mouth effect, which can spread more information about any given brand through other people. Buying all of that fake engagement doesn’t convert to any sale; those are not people who care. If the company buys fake followers for a product designed for teens, those fake accounts can’t buy anything for the product.

Deciding Morally

There’s also one more question: Is it right to buy engagement? It can affect a small business on how they growth; many will see an account with a bunch of followers, and the public could perceive the company as larger than it really is. A great image can win customers, but in the end, it can cause more long-term damage in the long run if discovered; if a company decides to grow in a false or fraudulent manner, it can deter other business members from seeing the company as reliable. Even worse, it can cause a scandal.

If someone can choose between having their brand a hundred percent accurate and following all steps, they must do that. In general, the right path is harder, but by being truthful, honest, and direct about it, a company will be safe. Nothing works one hundred percent, but hard work and integrity do a better job.

Conclusion

There are a lot of things to think about. Getting fast, big numbers is tempting. It can also create a business or brand nightmare. It is more rewarding to grow the following base naturally than not, but the key point is that not everyone is interested in a brand. Is growth sustainable?