Following a period of rapid growth as one of the world’s leading iGaming turnkey solutions providers, Soft2Bet is set to make a splash on the U.S. market. Powered through a commercial access agreement with Caesars Entertainmentthe (NASDAQ: CZR) upcoming US rollout will see its award-winning Motivational Engineering Gaming Application (MEGA)make its local debut. In addition, a new iGaming brand is expected to launch in New Jersey, pending regulatory approval, in Summer 2025.
A Pivotal U.S. Market Entry
Commenting on the launch, Uri Poliavich, Founder and CEO of Soft2Bet, said:
“Our entrance into the U.S. as a truly global enterprise with an extensive track record of success and innovation is a defining milestone for both Soft2Bet, and our greater strategic growth plan as a whole. “Coming this summer, we will revolutionize gamification in the U.S. with our proprietary iGaming brand, providing the on-experience like no other”.
MEGA: A Paradigm Shift in Player Engagement
A multi-award-winning gaming engine built by Soft2Bet, MEGA was launched in 2023 to redefine gamification by establishing personalized player journeys and powerful retention designs. Recently, operators who have implemented the MEGA solution worldwide have seen outstanding results, such as:
- A 400% surge in screen time
- Net Gaming Revenue (NGR) up 65%
- A 50 percent increase in deposit volumes
- 45% increase in Average Revenue Per User(ARPU)
As a company they are born from innovation and success
Since 2016, when it was established by Uri Poliavich, Soft2Bet has been leading the way with game-changing products in the iGaming space. Significant brands among its account box include Betinia (Denmark, Sweden), Yoyocasino, Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), and Don. ro (Romania). Soft2Bet now possess 16 global licenses, with important agreements in markets such as Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain and Sweden.
Soft2Bet’s products are offered in over 20 languages and can reach 12,500+ games from hundreds of developers, as well as over 1 million live events a year. With this wide-ranging reach, it allows for fast pacing, global scalability.
Awards and Recognitions in the Industry
It is a multiple EGR, SBC and SIGMA award-winning company. Following a remarkable run of recent accolades, Soft2Bet added three significant awards to its roster at the Global Gaming Awards EMEA 2025: Executive of the Year for Uri Poliavich, Platform Provider of the Year for Soft2Bet and Product Launch of the Year for MEGA platform.
About Soft2Bet
Soft2Bet is a market-leading provider of turnkey solutions to the iGaming industry, with a range of unique products and services for online gambling operators. With an innovative Motivational Engineering Gaming Application (MEGA) and a series of best practices to maximise player retention and engagement, Soft2Bet has defined the market benchmark. Soft2Bet is setting the industry standards with 16 global licenses and the launch of more than 20 iGaming brands.
Contact:
To know more, visit www.soft2bet.com
FINN Partners: Soft2bet@finnpartners.com