The Different Ways TikTok is being used in the Sports IndustrySports and social media aren’t words we usually hear together, but times are changing. This means that social media is starting to play a pivotal role in all industries, including sports. One social media platform we are seeing at the forefront is TikTok. Come with us as we explore how TikTok is used in the sports industry.
Social media and sports
Before we look at what TikTok is doing for the sports industry, we first need to look at what social media is doing for the industry. These days, social media can be used for anything, including getting assistance in understanding the NBA finals odds. We see social media increasing engagement in all sports industries and being used as a marketing tool to help spread the word about games, events, and many more.
TikTok and sports
Now that we’ve looked at social media and sports, we can deeply dive into TikTok and what it’s doing for the sports industry.
Marketing tool
If there’s anything we know about TikTok, it gets you to buy things you otherwise have no business buying. This means money for businesses and industries, such as the sports industry.
TikTok has millions of users using the app daily, meaning that videos can reach their intended audience without any hassles. All sports social media managers must do is put in the correct hashtags and get the ball rolling by posting the video.
Engagement
TikTok is an amazing platform that allows people to stitch, like, comment, share, and favorite videos. The more people engage with the video, the more traction it will gain. What’s most important about TikTok is its ability to bring forth engagement by using its features.
The stitch button allows TikTokers to stitch sports-related content and express their thoughts. This allows for engagement on a more personal level, as the sports industry will be hearing directly from fans. The sports industry can still hear from its target audience by opening up the comment section, even though this section only allows for 150 characters.
A more personalized touch
TikTok is well-known for its dramatic and interesting lives, which can be hosted at any time of the day. The sports industry can use this to its advantage by providing fans with a more personalized touch by hosting events. These lives can offer exclusive content or involve a loved athlete ready and willing to have calls with their fans.
This would be an amazing opportunity for the team or club to earn and potentially give the money made from Lives to charity or get funds to give to charity. Many clubs participate in charity work, and many have their foundations. Money made from these lives can be given to these foundations to assist them in growing and getting the word out that they do such work.
Purchasing merchandise
If you’ve ever loved a team, then you’ll be invested in making merchandise purchases. The sports industry isn’t just about the clubs or teams and the various SMB businesses contributing to its growth and overall success.
TikTok can be used to showcase these businesses and bring in a wider income for such businesses while also giving them the platform to attract investors and more clientele. In this way, the sports industry wins, not just a small section of athletes who already have the financial backing that small businesses do not have.
A few final thoughts
TikTok can play a fantastic role in taking the sports industry to the heights it needs to be. The more fans and investors see the athletes, businesses, and all spheres of the industry, the more likely it is to make money. This would benefit all industry parts, including the small businesses that keep it alive.