A letterhead is considered one of the most significant printing collaterals in any business. It is more than correspondence and is often regarded as a physical representation of your business. Additionally, a high-quality letterhead plays an essential role in the company’s sales and marketing strategy.
Writing letters is of great importance in business communication. A well-designed and written letter presents your brand professionally and delivers a lasting impression on your valued clients. Unarguably, a letterhead is as important as your brand.
For the above-mentioned reasons, a letterhead ought to look professional. If not, then businesses are taken less competent and not the ones people prefer dealing with. You can opt for letterhead templates that are widely available on the internet if you think designing one yourself is a little too much work for you. Not focusing on quality letterheads is definitely not an option.
Here is a rundown of crucial reasons that signifies that business should pay keen attention to quality letterheads:
Letterhead Includes Marketing Elements
The three marketing elements, including brand name, logo/trademark, and contact details are incorporated in the letterhead.
Introduces your brand name
Your business letterhead includes your name on top of it and serves as your business ID card. Thus, it is one of the lost opportunities for your business to market itself successfully. The business name is considered an essential aspect that letterhead designers feature in your print.
The name of your business is placed on the top center. It is merely the first thing a recipient sees. It doesn’t only introduce you as a company but pronounces the post of an official document. In turn, this results in boosting your client’s confidence when it comes to doing business with you.
Display your brand’s logo
Quite a few people don’t consider it necessary to include a brand logo or slogan. However, in reality, this is one of the primary ways that build your brand’s recognition.
In addition, the human brain obtains the unique capability to process images 60,000 times faster than a text. Therefore, if a customer doesn’t remember your brand name, he/she might identify your brand with a logo. In turn, the logo helps in making an association between the two.
Provides contact information
Yet, another element included in your business letterhead is the contact information of your brand. It reveals the contact info of your brand. Your business’s phone number, email address, physical address, and other essential info are required when a customer needs to contact you.
If your brand obtains a toll-free number, include it on your letterhead too. However, avoid sharing numbers that go into voice mail because several clients prefer to communicate over the phone and don’t like waiting.
Letterhead Epitomizes Your Company
When an organization sends a letter to the business community, it presents your business. The letterhead included on top of the print material indicates that a message sent in an official community. In turn, it presents the interest of your organization.
For this reason, it is crucial that letterhead obtains a unique design and is printed on high-quality paper. Thus, it shows that businesses put care and effort into their services and products. On the other hand, a sloppy, generic letterhead reflects business’ chaotic and unorganized practices. Additionally, no one favors doing business with such organizations.
Letterhead Poses Credibility
A professional letterhead presents a sense of consistency, trustworthiness, and credibility to business clients. It delivers an impression that the organization is dedicated to its cause and will be able to deliver promises made to its valued clients.
Letterhead Emphasizes Your Business
In the world of today, your brand image is highly significant. Businesses and organizations run at a faster pace, and if your company doesn’t stand against on competition, it might get lost in the chaos. For this reason, your brand requires a designer that creates an original and striking letterhead for your business.
The letterhead ought to design in a way that advertises your company efficiently. It advertises in a way that your brand name is popped up whenever a client sees it. However, this doesn’t mean that a letterhead should be fancy and complicated. Instead, a simple letterhead design speaks to the core message of your business.
Letterhead Delivers Lasting Impact
It doesn’t matter what kind of message you wish to deliver, it still offers impact. When a client sees your email or invoice that includes your letterhead, it requires attention instead of something that was sent on paper material.
The impact is vital, particularly when making an announcement, policy changes, billing or account information, etc. The right letterhead helps your business to grab attention and captures the right image of your brand. Once you present new letterhead on the cover, you can observe the impact it has on a business’s popularity and growth.