Every American has heard the slogan “the customer is king.” With a virtual phone number, you can carry that out to its fullest extent. Now yes, we know that those who have worked in retail may shudder at reading that phrase, having encountered all too many customers who sometimes genuinely feel like they should be treated like royalty. But hey, those are the breaks when running a small business: if you want to build a continual clientele, you have to make them feel appreciated and want to come back for more of your services.

With MightyCall’s virtual phone numbers, you can do just that. The way virtual phone numbers work, combined with the fantastic and, dare we say, kingly features that they come with, will make your customer feel like they’re walking out of any interaction with you with a crown on their heads and a scepter in their hands.

Make Your Customers’ Lives Easier with Virtual Phone Numbers

No one likes to have a difficult time shopping. When things in a store are unorganized when no one is around to help answer a question when employees are around but they don’t have the answers – these things all add up to a customer who probably will not be shopping there again anytime soon.

Running a digitally-based business is really no different in this respect. If things aren’t easy for clients, they aren’t going to want to come back onto your website (or your brick-and-mortar store, if that’s how you operate). But having a virtual phone number can eliminate a lot of that annoyance for the customer.

Let’s start with the first thing that a customer does when wanting to call someone: they find the number. One of the kinds of virtual phone numbers you can get are vanity numbers, which are normal virtual phone numbers, but the numbers are arranged in a way that they spell out a word or phrase when typed onto a number pad. It makes things a lot easier to remember (if you sell flags, maybe your number would be XXX-USA-FLAGS or something of the sort). If a customer can’t remember your number, odds are that they won’t go through the hassle of looking it up (have you ever had someone ask you a really easy question that they could have just Googled? Same thing here- plenty of folks just don’t want to take the time). So don’t make them do so.

With a Virtual Phone Number, You’re Always Available…

So you’ve gotten them to call. They’re pleased: the number was easy to remember, and maybe it was even a little fun to type in. Who doesn’t like flags? Now, at this stage a lot of businesses will have their customer run into the auto attendant, that robot-type thing which slowly talks through various options and takes forever. Everyone hates it.

Or at least, they did, before MightyCall took it and made it actually enjoyable to use. The auto-attendant which works in tune with your virtual phone number is one you can effectively make yourself so that it’s you “talking” to your customer instead of a less-fun C-3PO. And here you can list out all of the things you’ll want your clients to know: when you’re open, what it is exactly you offer, and any other miscellaneous FAQ. Plus, because of how easy it is to edit, if you have a special weekly sale on flagpoles, it only takes minutes to add in a new line about said sale.

A happy king is one with all the facts, right? Same for your customer.

…and you always have someone ready to talk.

Because virtual phone numbers are virtual and attached to an online account rather than a single phone, it makes it significantly easier to set up and re-arrange call forwarding options. When the caller has made their way through your auto attendant, you can easily have them transferred to your sales team, your communications team, whoever- and you can arrange it all with just a few clicks. Determine how the call goes to your team—be it a round-robin style or to a specific team member who you know will be on-call at that time—so that your customer is never just left hearing an obnoxious dial tone.

But while they wait, you can of course serenade them withhold music that you’ve uploaded- royalty is used to orchestras playing for them, after all.

With a Virtual Phone Number, You Can Actually Know Who Your Customers Are

Kings and queens like to have people around who know what they like- and so do customers, especially ones whom you’ve worked with repeatedly. Now, it’s not your fault if you don’t have encyclopedic knowledge about every single one of your customers- hopefully, you have a lot of them! But your customer isn’t going to care. They want to be pampered, treated well. And with a virtual phone number from MightyCall, as well as the web panel which you get with it, it’s easier than ever to be up-to-date. In the web panel, you can leave detailed notes about various interactions, from their order history to the fact that they love “The Simpsons” and that their kid is going to graduate high school in May. That way, before you call or pick up, you can have little friendly tidbits of conversation. It makes your customer feel valued- which means they’ll come back for more.

Plus, because these pieces of information can be viewed by all of your employees, even if that employee has had brief or no interactions with the customer before, they can still go in knowing your full history with the client. No need for your employees to waste time having to ask a bunch of questions that your client may have already answered for you- they can just start the conversation and get down to brass tacks.

Help Your Employees (and Yourself) Improve Their Communication Skills

Now, even when armed with all of the necessary information, you or your employee still might not get it right. And while you don’t have to worry about an annoyed king eventually deciding to chop off your head, they might decide to chop you out of their wallet- which still isn’t fun. But one of the benefits of a virtual phone number is that your and your employees’ calls can be easily recorded and accessible- as are statistics of who is picking up calls, how long they’re lasting, and who is not picking up so many. That way you can go over calls with your employees together- maybe they were too curt with an employee, maybe the call dragged on too long and they asked too many unnecessary questions, who knows. Whatever the problem turns out to be, with a virtual phone number you and your employee can solve it together. The same goes if you want to review your own techniques to see if there are ways that you can improve yourself.

All Hail King Client!

With the features and possibilities of a virtual phone number from MightyCall, you’re all set to make your client feel like they’re the most important person to you at that moment- which means they’ll want to come back for more.

Just don’t literally put a crown on their head- they might think that’s a bit strange.