Throughout the past couple of years, social media has become an integral part of the lives of many people as a way of coping with the pandemic or because they are pursuing new business ventures. Businesses and brands had to undergo a rapid transformation into the digital age to keep up their sales. Even users are starting to adapt to the new flow and have slowly come to accept that social media has become a huge part of a business strategy. Instagram, like all other platforms, has experienced a huge influx in the number of users and posts. This begs the question, when is the best time to post? Everyone wants to get more likes and views to increase engagement, and there’s no reason why you shouldn’t want the same for your brand.

So we are here to tell you that the best time to post – depends on the type of content you have and your follower rate. Don’t like the short answer? Keep reading to find the long answer with the days and timings listed.

  • To build a large number of followers, you will have to concentrate on your content and on expanding your skillset. Since your audience needs to see what you have to offer, you have to present it in a way that is appealing to them. Even a good audience will ignore great content if it is presented in a bad manner.
  • Data has shown that the best day to post on Instagram is Tuesday and the worst day is Sunday. Instagram is a great way for brands to connect to their audience and usually, people prefer browsing the app on weekdays as during the weekend many people look forward to making plans with their close ones. Mondays give everyone the blues, which make Tuesday’s just right to post some high-quality content before the mid-week tiredness sets in. Sundays are bad as engagement rates are low on that day, as seen by the many studies some sites have performed. You can even find some of the best sites to buy instagram likes and get the desired number of likes on your posts.
  • For timing – popular sites have claimed that this is your best bet to gain more likes and views to increase engagement.
    Sunday: 8 AM – 2 PM (Engagement is still very low, post only if you have to)
    Monday: 11 AM – 2 PM
    Tuesday: 10 AM – 3 PM and 7 PM
    Wednesday: 7 AM – 4 PM (Engagement rate peaks at 11AM – 2PM)
    Thursday: 10 AM – 2 PM, 6 – 7 PM
    Friday: 9 AM – 2 PM
    Saturday: 9 – 11 AM

    If you post during these timings, your post is bound to have a wider reach and you will be able to increase the number of followers you have.

  • It might take the individual testing of your account to figure out the time that works best for you to post content. You can take the help of agencies like Sprout Social to do the testing for you so that you have a clear understanding of the best times to post in your field – as the times do vary from niche to niche. The data given above is the general timings to post, but if you want a deeper analysis, you might have to opt for some paid services.
  • This data takes weeks of testing and is bound to remain the same for a few months, but keep yourself updated on the topic so that you don’t miss out on the extra engagement you could be getting.
  • You can always buy Instagram followers if you want to increase engagement as they work in a vicious cycle and keep attracting new customers. You will not be disappointed with that service, as it usually takes newcomers a long time to build up their engagement rate, and you certainly don’t want to waste time creating content for an empty page.
  • You need to constantly hold the attention of the audience, be it new or old followers. Instagram analytics are a wonderful option for figuring out what captures the attention of your audience the most and boosts your engagement rates.
  • Find the timezones the maximum of your followers belong to, and concentrate on uploading content according to their timezones. Instagram Insights can give you all this data and even the demographics of the audience on your account, which can enable you to present yourself better.
  • By switching to a creator profile you can have access to the creator dashboard which is packed with valuable data and insights of your account that can benefit you a lot to up your social media game.

Conclusion:

Well, now you know what you have to do to get more likes and views to increase engagement on your Instagram profile. The audience of every business and brand is indeed different, but by having studies on a big crowd, a pattern is bound to emerge. Even if you strategize a little about the best times for uploading content, you are bound to see some positive results from it. You can always buy Instagram followers to increase your engagement rates, but if you combine that with ideal timings of posting – you will certainly get some added advantages. The best way to know your audience is to interact with them and see the times in which they engage with your content.

Go on, make the best use of this data to improve the analytics of your profile!