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Guest Posting Guide for Beginners

Introduction

Guest posting is misleading you to think it’s a great and simple way to generate backlinks. The more backlinks you get, the better your site gets rated by Alexa and Google analytics.

As such, if you can’t get backlinks from a guest post, what’s the point of having it in the first place? Let’s take a look at some of the reasons why you would guest post.

To start off with, a guest post does mention your name, and that increases your identity in searches on the internet, offering more credence to your name. Another reason is adding more professional quality as well as the number of search results. This means that the content is readable, interesting and solves an issue or clears up oblique perceptions. Really great guest posts will make readers seek out the author, and this creates a following, that if maintained, will generate potential income from social media accounts.

OK, so you want to be a famous blogger with a load of guest posts, now let’s delve into the aspects of guest posting so you too can benefit from this online self-promotion marketing solution.

Types of guest posts

There are many types of posts that people seek, and these include guides, lists, reviews, case studies, comparisons, experiences, and infographics.

Guides

Guides are used to help solve real-life situations. You can create a focused guide on a specific service or device, or a generic guide to include the use of many services and devices. When constructing a guide you need to consider that the reader is new, the reader doesn’t know what the device or service is all about and is seeking professional help in guiding them through the process. Therefore, accurate, step by step details are the best way to go, and never assume the reader knows anything even about the most basic features. (such as open a box, where you will create a step on how to open the box using scissors or a box cutter, the devil is in the details). Add images too; this always helps, especially when discussing different orientations of a device or aspects of a service.

Lists

These are life hacks and are used to help simplify life by combining all the things needed to be done for a specific task in a stepwise manner. Again, the more details, the better, and add pictures and graphics to help drive the point home. Lists can be anything from “x number of tools for changing a tire, to x number of tools for managing an online SEO empowered marketing campaign” One important fact to remember, if you are just another “5 best things” you will not stand out from if you are “the 108 devices that “.

Case studies

Case studies take real-life instances, such as how to change a tire on a Jeep Wrangler when stuck in the Kalahari Desert. Sure, not many Jeep Wranglers are driving around the Kalahari Desert, but heck if that isn’t one great title and when combined with photos, can help someone stuck on a sand dune in Malibu.

Reviews

These are usually reserved for online products, and most of these reviews take a number of products to give a more compact view of the pros and cons of each. In most cases, these products are going to come with photos and a link to the online e-commerce site where you can buy the product.

Experience

Experience articles are more situational then functional. This means how you experienced a situation, such as a hotel vacation, or a trip to the North Pole, or how you became a millionaire in 2 days from creating useless bitcoins but selling them in an overpriced ICO. It can also be an experience that includes a case study, a list and even a review of products you used to help you through the experience.

Infographics

These are not posts, but tools used in a post, and if you have enough expertise to create an infographic, it helps a lot. After all, one picture is worth 1,000 words. However, in SEO, a 1,000 words are worth a billion times one picture. So when posting a blog, make sure there is enough text and not just graphics. If you want only graphics, then use Pinterest, Instagram, and Snapchat type sites.

Good Post Characteristics

A post must be:

  • Interesting
  • Informative
  • Useful
  • Unique
  • Based on real examples
  • Providing applicable advice
  • Spelling and Grammar correct

First of all, any article has to be interesting to its reader. This is not so much the content but the way you present the content. There are subject areas that are so diverse, but when writing up about them, you need to inspire the reader to want to read the whole post, and not just settle on the title and introduction. This means creating a riveting title and an introduction that initializes the reader’s curiosity for more details.

Informative is the main reason a reader will bother reading, if the article doesn’t deliver information that is useful, they will not read, no matter how bombastic you make the sentences. In other words, don’t write 1,000 words that repeat the same message, write 1,000 individual words that deliver a comprehensive flowing message. The worst articles you see online (and that includes news sites like the Daily Mail (UK), are articles that state the facts and then go on to repeat them twenty times just to bulk up the article with words.

Useful is when you create blogs that explain about something, and the only way they can be useful is when you explained in detail and proved easy to understand the flow of the subject you are presenting.

Unique is only for wording, in other words, if you are writing about a small block engine, or a bitcoin, you must word it to be unique. Now there are some misconceptions about SEO that many fall for, and that is sentence structure. There are many ways to write on a subject, but some sentences are perfect in their form, and it doesn’t matter if they appear in a hundred articles, you cannot allow yourself to con yourself into re-writing them just to be unique. This defies the objectivity of simplicity and interest. Also, online plagiarism doesn’t mean you stole the words “Granny Smith apples are green”, plagiarism is for whole contents of subjects where you copy entire paragraphs. The bottom line, don’t try to create 100% unique texts for non-fictional issues, it just won’t work.

Based on real examples means that when you present an article, don’t make it up, unless you are re-writing another article. The best articles come from real life experiences.

Providing applicable advice means you are giving advice that can be used in everyday life and as such, is a benefit to the reader, and not some fantasy world of your own creation.

Spelling and Grammar free means make sure you have spell checked, and grammar checked the site. I have come across too many “shit” articles (sorry, no other way to describe them) generated by “rewriting” algorithms that take other articles and re-arrange and replace the words. They don’t work; I checked them out as a field test. Not only do they not work, but they also produce absolute gibberish, and in most cases, the idiot using them doesn’t speak the language and thinks that the new article is great. If you need to spell check, download a spell checker. If you need to grammar check, do the same. You will also need to follow up with a proofread just to be sure.

Bad Articles

Bad articles are copied articles with too many identical texts, which means you are plagiarizing the article., if you are just reproducing it in its original format, such as a reproduction site, then that’s OK since that’s not article writing that’s syndication sharing.

If you do intend to re-write specific articles, make sure you totally re-write them and run them through plagiarism software to make sure the percentage of copied text is less than 10%, even when quoting other texts.

Automatically generated articles which I covered above, are the worst. If you need to rely on an automated article writing software, I suggest you find another hobby or work option.

The plagiarized text is like duplicate content, but different. Duplicated content is your own content copied over multiple sites. Plagiarized content is when you copy someone else’s content and try to pass it off as your own, which is illegal in most instances.

Poorly written content is when you don’t have writing skills, or when you don’t spell, and grammar check the content. If you know how to fix cars but don’t know how to write, don’t write, go fix a car.

Bad post characteristics include:

Articles that are too long or too short

They are promotional

They are abusive (not negative marketing) and offensive

Are badly written with spelling and grammar errors

What are the benefits of guest blogging?

The first benefit is increasing the world’s awareness of your name. Increasing your online presence through good content will eventually lead to an increase in your personal site traffic. It increases your image and turns you into a brand. It also links you to direct contact situations where individuals or other blogs want to interact with your site.

Backlinks

This is the real reason to guest blog, and it gives you a link to your site that also increases your standing in Google Analytics and Alexa world rankings.

There are two kinds of links to select, and they are contextual and bio links.

A contextual link is a link inside the body of the text and usually leads to another site or source of the specific link. A bio link will link the author to the author’s site, and that is a more focused link.

Both link options are great. However, a bio-plink is focused on your site, while a contextual link will focus on another article or site, not necessarily yours.

Networking

Another great benefit from being a guest blogger is widening your reach through readers that don’t get to your site. This is, in fact, a byproduct of the branding process, and the more successful the site you write for, the more readers are going to seek you out, which essentially widens your professional network.

Guest Blogging Issues

The three main blogging issues you need to contend with include:

Saturation

Some niches are so heavily saturated that another blogger will go unnoticed, even if you are the holy grail of bloggers, it won’t make a difference. The niche is full of writers, and you need to invest too many hours in creativity and attractively to become a name.

Location

The location you are focusing on is dead, such as writing a blog for a market that has no blog sites. This doesn’t mean you go ahead and open a blog site for that country, nope. This is about guest blogging. So, yes, open a blog site for a location that doesn’t have blogs on the subject you are doing, but also seek out other locations where you can become a guest blogger.

Topics

This is called “writer’s block,” and if you encounter it, then there are two options to consider. Re-write articles on the subject instead of creating ones, or choose a different topic by looking at keyword search options in Google or in Quora. In other words, ask a question and see what pops up, or ask a friend to ask a question that is troubling him/her.

Whom is Guest Blogging for?

Guest blogging is for anyone that can write, is writing, and has a site or writes for sites and wants to expand their reach. Guest blogging is not about earning money from blogging, but from earning acknowledgment and building up awareness that will lead you to make money. In other words, don’t ask to be paid as a guest blogger, ask to be allowed to post an article.

Wrapping Up

Guest posting or blogging is when you want to reach a larger community of readers with the intention of eventually increasing your scope and reach for your personal blog site.

There are a number of ways to reach out to blog sites, and posting on them. However, it’s best to start by opening up multiple platform sites such as Reddit, Steam and another blog central. Combine these with your site, and backlink to it.

When you write on a subject, try to expand on it. In other words, increase the number of articles on the subject area by presenting different aspects of the subject. Always add a personal perspective, people like to know what you think, but don’t make the article one dimensional, take other perspectives into account. Create an argument that backs your perceptions.

Also, engage your readers in comments if you want to create a bigger buzz, but be prepared for a lot of time in replying and responding, and don’t respond with an emoticon, write something.

Use Twitter to let everyone know a new article is out there, and link to the article from your site too.

If you are professional writing about professional issues, open a LinkedIn account too and post articles there.

One final thing to consider (apart from researching), try to build up partnerships with other writers that write about similar subjects but are not competing with yours. This way you can create an exponential reach mesh that when organized correctly generates so many backlinks to each other, you end up creating a very large brand image for many, which is sometimes faster than building one solo.

Conclusions

Guest posting or blogging is a lot of hard work, and you must be prepared to tackle all the complexities that are beyond just writing quality content. If you are only blogging for fun, then this is not for you. If you are blogging as a profession, this is mandatory for success.

Creating Guest Post Guidelines for your Site

Introduction

One of the biggest issues when managing a blog site is the quality of the posts. The moment you open your site to guest blogging you allow for any number of issues to arise, ranging from irrelevant posts, posts categorized incorrectly, plagiarized posts, copied posts and posts that aware automatically generated using the software.

There are a number of ways to combat these issues, and one of them is to create a guideline for guest posters. In this article, I present the guidelines as well as a few mandatory stapes to make sure posters don’t abuse your site.

Guideline Composition

A guideline is an article that spells out the methods to which an article may be posted on your site. They can be basic guidelines or in-depth, detailed guidelines going down to font size level and how to present the content with photos and graphics.

A guideline is a set of rules, so it has to be categorized into rule sections and then lusted as a numbered for the bulleted list for easy comprehension and understanding.

Opening Statement

Start with an opening statement; such a statement will define the guideline as the principal method to which posters interact with your site.

The opener includes who you are, what your site is about and the target market, and the goals or visions of the site.

Authorship

The second section following the opening statement is the “who can write for us” section. Here you define the people you allow to write for you, such as self-minded professionals or people with a desire to explain something. You do not allow competitors or self-promoting commercialism, unless your site is all about quantity and not quality, or if your site is a commercial one.

You must also make note that you do not pay for posts and that posters write at their own discretion so long as they follow the site guideline rules.

Content

In this section, you define the type of articles you accept and the categories that they can be posted in. In other words, confine the posts to specific categories, and don’t allow guest posters to create their own categories.

You also define how the content should be written, whether you want graphics to be included and also mention backlink rules and provisions.

This is the section where you define what you accept and how you accept it, so go into detail, but don’t turn the site into a peer-review journal site, which can be overwhelming for a basic blog experience.

Define the length of the content too, set minimum and maximum word ranges per article bit allow for 5-10% discrepancies either way.

Images

If you allow images, make the guidelines clear what size of the image you allow, and make sure that you limit image size as well as a number of images per post. The last thing you want is gigabytes of useless images taking up your disk space.

Citations and Links

One of the key benefits a guest poster wants is a backlink, so allow this, but make sure that posts don’t have too many contextual links, keep the backlinks confined to the bio page.

For citations, make sure that all “copied” inclusions are cited, including photos.

Metadata

One of the most annoying aspects of posting is creating the metadata which includes keywords and other SEO level information. If you have an automated app that’s great, if not, you might demand that all authors include keywords, suggest categories and even write up a synopsis and include a meta header text too.

Restrictions

Notify the guest authors that their content is not uploaded automatically and that you will decide what gets posted or not after the post is reviewed. This will allow you to eliminate automated postings and bad articles. It also allows you to filter out the serious posters that you might one day give editorial rights too and even category management rights.

Submissions

To wrap up the guideline, explain to the guest poster how the posts are reviewed before being posted, estimate timescales and offer them opportunities to become editors and category managers if they provide consistent quality articles.

One interesting way to weed out the time wasters is to include a key phrase in the guideline and demand that all posts start with this word. This means that the guest writer has bothered to read or look at the guidelines. If a post doesn’t include the wording, delete it.

Bio’s

Demand that all guest writers not only register as a writer, but include a bio with a backlink if they have one, and a photo or icon.

Conclusions

Whether you open a news site, a cooking site, or a car parts reseller site, you need to make sure that the content matches the requirements of the site and that the site will not be damaged due to bad authorship or plagiarism. If you are going to allow guest posters, make sure you have a comprehensive and easy to understand post guideline page.

Increasing Traffic Exponentially from Guest Posting

Introduction

Sometimes even people in authority make mistakes, actually, a lot of times if you really read the news and get updated from a variety of sources. The world turns despite the common human error, and human error is what creates friction that leads to learning that evolves into change. Without errors we would still be living in the trees, so making mistakes is part of the evolutionary process.

Now, why did I start with that? Well, because Matt Cutts, the head of Googles Web Spam Team in 2014 made an amazing statement, he claimed that the age of guest posting for SEO was dead. Guess what, he was wrong.

His comment created a lot of concern and consternation, it generated hundreds if not thousands of articles, comments, research and evaluation reports, and apart from being wrong, defined how the system reacts and how it overcomes even those in seats of power.

Now, what did Matt Cutts really mean to say was that Guest Posting is not designed to build links, its designed to create authority and traffic. In fact, guest posting in the right hands is a formidable platform to brand and dominate a market.

What does Guest Posting do?

Guest posting provides three essential benefits, and these include:

  • Popularity: where you grow your followers through intelligent writing on interesting subjects.
  • Branding: where your popularity grows into an image that becomes a brand.
  • Continuance: where your frequent posts generate constant interest years after they are posted.

And more…

On the counterproductive side are hundreds of thousands of posters that don’t know how to guest post or even how to post properly, and just like any start-up, enter the market with gusto and excitement, only to be like a lit match in a storm, out very quickly.

What are the reasons why most people don’t succeed?

  • They do not take the time to understand what guest posting is all about.
  • They don’t take the time to research where to post.
  • They don’t know how to present their concepts to authority figures.

If you want to be a successful blogger with popular postings and a constantly growing stream of followers, here is what you have to do:

Determine Where to Post

The type of blog page you post on determines your success rate for growth. It also determines which market niche you are aiming for.

The first thing you must do is determine the traffic each blog site receives, and you can do this simply with MOZ or Alexa Ranking, as well as a basic Google Search. You also need to focus your post on blogs that focus on your target market. Take into account the more focus you get, the better quality of followers you receive. Another issue is to comprehend the size of your market, where some markets are just small, and others huge. The smaller the market, usually means the easier to become a figure, the larger the market, the more competition you will face to stand out.

To reach a good traffic rating, you want a site that has a Global Alexa rank of no less more 100,000. This means that the site has around 5,000 unique visitors a month. Remember, it’s not all about quantity, quality has an important factor here, and for focused posts, quality is the only way to increase your standing.

Searching for Blog Sites

Guest bloggers can only post on sites that accept guest posts, which is not as obvious as it sounds and for a number of reasons. The main one being control over the quality of content and the time it takes to review incoming articles.

There are essentially three types of guest blog sites:

  • The public platforms such as Medium, Steamit and Redditt.
  • The private platforms such as Mashable and the Huffington Post
  • The professional or dedicated sites that are subject-specific such as d-addicts.com, atebits.com, insidecatholic.com, and ridesharingforum.com.

What is the difference between the three:

Public platforms are open to everyone that registers an account and starts to post stories. They provide a basic post platform for draft editing and final posting with tags.

Private platforms are similar to the public ones but are controlled, and some are very strict, where only invited guest bloggers can post, or you need to request to post on their platform.

Professional or dedicated sites are not platforms, they are sites that allow guest posts, and they sometimes even pay for posts to fill up their pages.

The other, and more important difference between the three is to reach or rank, where the public platforms have phenomenal rankings such as Medium with an Alexa global rank of around 226, while Mashable has a global rank around 1469, and ridesharingforum.com come around 428,332.

As you can see, the public platforms attract a large crowd, but this is a “mob” where your article will get lost in a crowd of articles. The next level is a more focused market, and the chances of your article being seen by relevant viewers are much higher. The final market is the focus, small and in many instances only noticed by lightweight authority figures.

Note that all blog sites with repute have guidelines. These are a page that describes what you can post, how you post it, and what frequency. It also defines the process how guest posts are reviewed before publication.

Question: how do you make your post stand out and get noticed?

Answer: Through a lot of hard work.

Let’s take a look at how you can get your posts noticed, and this includes a lot of marketing savvy and understanding how to manipulate online marketing (SEO) and social media to your benefit.

Step 1: Source for Relevant Blog Sites

Start by searching for all the relevant blog sites in all categories, including easy to access, to hard to access.

Step 2: Check for Post Blog Applicability

Make sure the blog site accepts guest posts. Obviously, the public ones do, but not all the private and focused sites accept guest posts.

Tip 1: When you do a Google search for blog sites, look at the suggestions that Google offers, these open up some interesting leads.

Tip 2: Check for the blog guidelines, you need to see if you can apply, and if so, how restrictive their guidelines are.

Step 3: Check out where other bloggers Guest Post

To add more potential leads, check out names of popular bloggers and see where they post. Just do a search on their name, and follow the results to the different sites.

Step 4: Follow mentions and “As seen on”

Many bloggers mention sources, which are often other blog sites. Check out the sources of the mentions to find out where they are noticed.

Step 5: Research by asking friends

Don’t just rely on Google search, go talk to friends and family and peers, ask them which sites they usually read.

Step 6:  NinjaOutreach app

If you have spare cash and are willing to part with $99 a month!!!, then open an account with Ninjaoutreach.com and end up spending around $1,188 for a years subscription paid upfront.

This option is only for the serious blogger or business that intends to market with a vengeance, otherwise, explain why you want to spend $99 a month.

On the flip side, you get a load of information and stats that are not found in Google, and all focused on blogging and contact management.

Summing up

Where to post is key, and frequency of posts helps build continuity and reliability. However, all this is moot if you don’t know what to write and how to write. So, let’s take a look at how all this online growth will expand exponentially when you know how and what to write.

Requesting to Guest Post

It’s not enough you identify the blogs you want to write for, you need to make contact and ask to write for them. This requires a pitch, and the pitch is based on the guidelines and the site type.

To start off with, everyone is approachable, but not everyone is answerable. As such, be prepared not to receive replies to requests. This is not rejection; this is simply based on site managers not having the time or the inclination to even read your message. The few that do, need to be enticed into reading, and you need to present a strong argument why you are the messiah of blog posting.

Start off by focusing on what the site posts, and the type of posts they present, and with what frequency. Then check to see if the guidelines are strict or reasonable. Based on these two conditions, you can build up a guest post article as an example and also pitch to the site manager your professionalism, dedication and frequency of posting, if they accept you.

Make sure they understand you will make life easy for them, tell them that all your articles are spell checked, grammar checked (Grammarly is the best) and plagiarism checked (Copyscape is the best). Also, notify them, that you will write in the English style they seek; English UK, USA or International.

Include an opening statement that is not bombastic, you are asking them, not telling them, and make sure you include a one-sentence bio of what makes you such an expert.

Create a relationship, in other words, don’t just say you found them online, state that you follow them, you even participate in commenting…which means, before you approach them, actually log on to them, if its free, and even comment, and only contact them after a month. If there is no relationship, your chances of writing for them are slim.

Finally, if you have a personal blog site, include that, and if you have guest posted before, refer to that too. You need to let them see you are a serious writer and intend to meet all their guidelines.

Summing up

OK, so you now know where to write to and how to introduce yourself. Now its time to know what to write and how to write it.

What to Write I

Start off by writing about what you know. If you want to be clever and write about something popular, make sure you know what you are writing about. Professionals in any field will easily find out if a blogger is real or just faking it with re-writes.

Define the type of article you want to present, there are a few types, and they include:

  • Reviews present an issue or product, they are both factual, delivering the product specs and performance as well as subjective, giving your personal opinion about the product or the reviewed issue. Some reviews are comparative, others either present a few items or present only one.
  • Lists are life hacks, such as 5 steps to peeing on your neighbours grass without being caught: Yup, catchy title, especially if you’re a cocker spaniel.
  • Guides are factual, such as how to change a tire, how to enjoy a 5 day trip to Venice, or how to renew yellow grass from cocker spaniel urine. These can include anecdotes and personal experiences.
  • Case Studies are when you actually take something and do it personally to find out what, if, how, when and any other questions regarding the product and its use.
  • The news is news, and it is factual and preferable not to include personal opinions, keep that for reviews.
  • Experiences are stories, poems, ramblings and anything that doesn’t fall under the above.

Make sure you are both confrontational but respectful. This is a fine balance between being argumentative to being insulting. All the best articles are split into three sections:

  • The facts to be presented clearly and without bias, preferably from every angle.
  • The results also presented factually.
  • Your opinion or experiences, based on how you interpret the situation or product

Make sure that your opinion is not going to insult or accuse anyone unless that is the objective of your article.

What to Write II

Once you understand what you want to write in terms of framework, it’s time to look at what you want to write in terms of subject.

As I stated earlier, choose a topic you fully understand. Now that you have the general subject area check out what is trending and also what is missing in posts. Start to pick out popular topics within your subject area, as well as introducing topics that no-one has presented yet.

One way to check out what is the most popular subject or article is to check the AJAX tab that some blogs provide, this can lead you to the most popular posts. If there is no such tab, check out the number of visitors a post has had, or do a google search for a specific subject area and see which articles pop up first and how the forums are discussing them.

Check out which posts are being shared, you can see that via social media, such as Twitter and other such sites once you have found the subject area and topics to present, its time to sit down and write them up. This demands you think of your audience.

Audience

Among any audience of readers, there are three categories:

General interest groups; these are readers that like to read about things but don’t influence or do more than reading. They are the mass of your following.

Commenters; these are people that engage in interaction with the writer, and there are two categories: the praises and the hecklers. The Praisers are great, and you must thank them. The hecklers are better because they can be lead into an online discussion that generates interest. So don’t ignore a heckler, confront them.

Influencers; these are individuals that are either at the top of the influencing pyramid or are leaders in a specific field or business. These readers tend to seek out the intelligent arguments and if you pique their interest, will have a serious future of success if you continue to make them read your works.

How to write

There is only one way to write a good article, and that’s to use language structure, spelling and grammar to deliver the message clearly and concisely. You don’t need to be laconic, but don’t be too wordy either. Try to deliver a message in as few words as possible, but make the delivery interesting so that the reader will want to read on.

Make sure your articles are structured and easy to follow. All articles have a basic structure that includes:

  • The introduction that explains what the article is about.
  • The body that delivers the article.
  • The conclusions that close the article.

Make the writing interesting, don’t be boring, and catch the eye of the reader by using titles, headings subtitles. Add a question and answer, add a “did you know”, include summaries and conclusions to sections. Compartmentalize, and most of all, be logical in your approach. No one wants a disjointed story.

Links

There are two kinds of links, the contextual ones that provide a link to a quoted source, another article within the same site, or e-commerce site. The other links are your personal bio links that link to your blog site and e-mail account.

Bio

Your bio is key to your success. When you are accepted to write a guest blog, you must create an easy to read bio with links. This is the only place you can insert a personal link, and when combined with your name as the author of the article, creates the awareness and popularity you so seek.

Frequency and Continuance

The frequency of posting is not all you need to maintain. You can also create “chaptered” articles that tell a story in chapters/posts. Or you can make sure there are tangent articles that come off the main thought article, branching out and presenting more information about a product or issue.

However, the frequency of posting is one thing, maintain a post is another. This comes from managing the comments. Don’t be upset if you don’t get comments. Comments come later or come when you are either confrontational or when you provide an article that is so interesting and insightful, you readers will feel compelled to comment.

As such, you must answer all comments, and as I stated above, the praise comments are easy to answer, it’s the heckling comments that demand attention. The more controversial your article, the more heckling you get and the more interest you can generate from creating a whole sectional “war of words” via comments. It’s a known negative marketing practice, and it works. Just make sure that you are not abusive or insulting, leave that to your heckler.

A word on eCommerce/Commercial Blogging

If you are writing product reviews or promoting a personal service or product page you need to create a landing page from your bio link or context link. Make sure the landing page is focused on the result you want. For instance, if you are selling something, make sure the links go to a landing page that sells the product. You don’t need to introduce it; you did that in the blog, now sell it.

In the blog itself, make all the marketing shtick stick out, sales, amazing offers, end of the world, all that stuff, must be placed as links to the landing page.

Conclusions

A great author is someone that engines the imagination and attention of the reader from the title and main photo. Everything that follows is either going to pull the reader into the article or turn them away. So make sure your introduction is as great as the title and photo, and make sure the reader feels that there is much more to read and learn.

Do not copy or plagiarize, that’s instant death.

Research, long hours of work, accuracy, dedication and focus are all important, but most of all, accept rejection and embrace hardship, learn from it and move on. If you continue and don’t stop, evolving along the way, you will succeed.