Your logo is the face of your brand. Please might not remember the name of a brand, but the visual image of an attractive logo is always imprinted in the minds of a user.
They are not just fun looking icons that go on your business card. They also help establish your company, explain your purpose, provide a virtual symbol for the association, and attract new users. The logo is the first step towards effective marketing.
But before we go out looking for logo reveal templates, we must ensure our logo is as memorable as they can be. Here are a few factors that will make your logo the most eye-catchy:
1. Think Surface First.
The first question to ask yourself is what surface this logo is going to be placed on? Logo design for digital use might not create the same impact on print form.
If your logo is package-dependent; ensure the surface and the colors of the package are checked before confirming the logo. If they do not blend with, or complement your overall package, it might look shabby and unfinished.
Another pointer to keep in mind is versatility. This means your logo should adapt to many surfaces, resolutions or formats. Some brands make more than one logo to suit this need. This means having separate logos size for digital and print. Or having both a text-heavy and design-heavy logo.
2. Create Association.
One of the best ways to create an eye-catchy logon is to create an association with your brand. Ask yourself if the logos reflect the ideologies and the messaging of the company. Does your logon have enough elements that represent the product or service you are selling? Do you have a tagline you wish to use?
Another associated tool is that of emotions. If the products or services you are selling are emotion-driven, for example, children’s toys, then the logo should reflect this specific emotion. Creating an association is only possible if you are completely aware of your target demographic and niche audience.
3. Seek a Professional
While there are surplus websites online that provide you a free logo, for a minimal effort — this might make your logo look repetitive or unoriginal. The best practice for logo design is to seek help from a professional designer. Ideally, one who has previously worked in your domain of business.
These designers would better understand the utility of your logo and the use of pastel colors for accurate designs. A logo designed by a professional has better odds of standing out from the clutter than one based on a template.
Do not hesitate on the cost of professional service, since this is a single-time cost for a product that will last you a lifetime.
4. Minimal Might By Ideal.
On the first draft on your logo-design journey, you might find yourself adding many elements, and hopping between all the colors you like. The beauty of logo design is that it is not about quality, but substance.
These logos are usually placed in small sizes and intricate details often go unnoticed. This is the reason why a minimal, and clean design will always work to your advantage. Having lesser distractions on the design and the ability to exactly establish brand identity are very helpful tools.
5. Don’t Chase A Trend
A common mistake that amateurs make is seeking inspiration from the competition or brands they look up to. While it is healthy to study your competition and understand their achievements, it should not come in the way of your original thinking.
It’s easy to get caught with trend-chasing and falling back on concepts that have worked in the past. But this practice in logo design will make your logo very unoriginal; as it will look like any other logo in the market
For example designs of logos that have rectangular or square borders around them have been proven to be less effective as compared to clean designs. But many brands have noticed these borders on logos they like and placed them into their design.
6. The First Idea Might not be Perfect.
When you imagine the logo for the first time, you assumed many parameters that you wished to incorporate. Unless you were to get down to the drawing board and implement these ideas there is no way to know if they look presentable.
The first idea of a logo is usually the easiest to achieve. Move past the first Idea and experiment with your thoughts with close friends and colleagues. Asking others, or running your ideas past friends will help you find flaws and move past them before reaching the final product.
Once you have a sense of direction and a basic design of the logo, print samples. If you are using this logo in prin, ensure they look presentable in the most real form before closing the deal with the designer.
7. Audience is the King
These logos are designed to attract audiences and create a lasting memory in their mind about your brand. This is the reason why the audiences’ interests and dislikes play a key role in your logo.
Your logon should be tailor-made not just to your wishes, but the interests of the target demographic. For example, if your brand caters to an elite market your logon cannot look caricaturist and contain cartoon characters.
This is the reason why a professional might be able to help you better than an online template. Since professional designers have a better understanding of audience requirements and worked with multiple clients before.
It is okay to take time and make your logo. If the process lasts you a few weeks, it would be very rewarding in the future. You make your logo only once, and changing your logo often is not a wise call. Make this one-time count.
Lastly, what might seem like an eye-catchy logo to you might not be as ideal. Send them out to a few people for honest feedback. Ask them what elements of the logo caught their attention, and what felt distracting.
Fine-tune your logo for a couple of days. And then, never look back at the design ever again.