Facebook has been the champion in social media marketing for quite some time now. Together with Instagram, these platforms exist under the same company, one that has gone far and above to provide users with numerous marketing options.
Top Marketing Tips for Businesses on Facebook
Starting from ads to video marketing, it’s time for you to make use of this platform to fulfill your business’ goals. With the 7 tips below, you can prompt users to download a video from facebook and learn more about your brand, visit your blog or website, reach out with questions, or take action and make a purchase.
1. Post the Right Ads
Creating ads on Facebook is now easier than ever and accessible to all. But, you shouldn’t just post blindly without a good strategy in mind. Before you create an ad, consider your options and the features this platform offers. These include budget, demographic, ad testing, built-in measurement tools, and local advertising.
In addition to posting based on your buyer persona’s location, you can also run different ads in different Facebook locations. You can create separate ads for the mobile or desktop newsfeed, decide to share these on Instagram, etc. Keeping them separate will give you a shot at better optimization, especially since calls to action are likely to perform differently on mobile than they would on desktop.
2. Use Remarketing Pixel
When people look around for products or services, they don’t usually stick with the first choice. They go on to compare different companies, their prices, and reputation. When they’ve finally made their decision, they have forgotten about many of the choices – or cannot find them any longer.
Facebook has taken care of this for you. Their remarketing pixel tool allows you to target the people who already clicked on your ads and visited your pages or website. All you need to do is log in to your advertising manager on the platform, click on Audiences, and pick ‘’custom audience and website traffic’’.
3. Sponsor Your Stories
One very popular type of Facebook Ads is Sponsored Stories. This is an ad based on the concept of word of mouth marketing. The goal is to convince users to make the same or similar action to their friends.
So, when a person likes a post, shares something, or takes action, their friends will see this in their stories. Unlike the news feed that’s often overlooked, sponsored stories appear at both the right sidebar and news feed, and have preferred positioning. This is also the only format of an ad available on mobile devices. Based on how many people use their phones to access Facebook these days, this strategy should be one of your top priorities. In fact, Facebook goes as far as to say that Sponsored Stories have 20% lower CPCs than regular ads and 46% higher CTRs.
4. Use Lookalike Audiences
Facebook Lookalike is basically a list of users with similar characteristics to your buyer persona i.e. website custom audience. This is an amazing feature that you can use to find people who liked your pages or have similar characteristics and preferences as your current audience. Look for ‘’Lookalike audience’’ under ‘’Create Audience’’ in your ad manager.
5. Make Use of Your Email List
Marketers use an email list for many things. They use it to send updates, convince people to buy, reach out to customers, etc. Nowadays, Facebook allows you to create an audience based on this list. Create a .TXT or .CSV file with one email address per row. Then, choose ‘’Custom Audience’’ under ‘’Audiences’ and upload this list. You can further use this list for your lookalike ads.
6. Schedule Your Ads
Ads are easily customized and can be scheduled for simpler use. If you don’t have much time on your hands, this is an ideal option for you. It’s also great if you already know that an ad works. Not only will you be able to schedule it and forget all about it, but you can also save some money on long-term plans.
7. Host Some Contests
Running some promotions and contests on Facebook is an excellent marketing tactic these days. There are many contests at any point when you open your news feed, and these have shown tremendous results for businesses who want to get their brand acknowledged. You cannot host them through Facebook directly, but you can use a third-party app like Pagemodo and Shortstack to create your contests.
Final Thoughts
In 2020, the number of active Facebook users exceeded 2.7 billion. This makes the platform an ideal place to reach out to a wide audience. It’s a meeting place for people, but also an excellent venue for businesses who wish to market their brand through self-promotion and customer interaction.