Where and when did Art Nouveau originate?

Publisher Georg Geerth, from Munich, founded the magazine “Di Jugend”, which gave the name to the new trend, called “Jugendstil”. The same movement, independently of each other, and almost simultaneously, appeared in other countries – England, France, and Scotland. But still, the first place belongs to Germany.

This led to the appearance of several names for one style secession – named after the association that arose in 1897 in Vienna; art nouveau in England and France; modern – in Russia.

Art Nouveau was most developed at the beginning of the last century and completely lost its significance by the 40s of the XX century.

Signs of style

Art Nouveau confidently rejected everything that had previously been of value: traditional classic interiors, cold Empire style, and the nouveau riche interiors overflowing with draperies and household utensils.

The usual furniture was replaced by round, plastic, flexible forms. Both furniture and other furnishings were created in the absence of sharp corners and straight lines, according to the rules of asymmetry. Artists and designers of that time, tired of the classics, sought to use new materials.

Distinctive features of Art Nouveau


Modern never looks cumbersome. It creates an open, light, free space. In such an interior, you will not find heavy, bulky furniture.


Modern is inseparable from nature, from plant motives. In it you can see clouds, patterns, attractive feminine images, curls of hair, sea waves, and flames.

Its unusual shapes, graceful, flowing, soft lines, a tendency to naturalness, to natural motives and futurism, ideally correspond to today’s needs in the interior, perfectly suited for the design of modern housing. To find furniture with this sleek and flowing design you can here.

But the main thing is that there are no straight lines.


This style is surprisingly harmonious: it may contain stucco molding, finishing with an array of different species. It is supportive of glass surfaces; it is quite tolerant of plastic.

In interiors, colored transparent glass and lightweight hollow metal structures are widely used. In modern furniture, plywood and curved facades are especially favorable.


The range of colors is wide. In the Jugendstil palette, pastel colors and almost any muted shades are possible.

Interior color determines the choice of furniture color. In Art Nouveau, you can endlessly experiment with color, it is important to follow the rule – to avoid too bright shades, to create subdued light and a comfortable environment in the room.

Is Art Nouveau relevant today?

This style is extremely relevant today. After all, no style offers as much new and unusual as this style does.

Art Nouveau combines history and modernity not only in decor but also in materials. It is open to everything that the modern construction industry has to offer, adapting the latest generation materials to its requirements, both in interior design and in building facades.

Designers willingly use Art Nouveau to create spacious spaces with non-standard planning solutions. We can say that in the third millennium, Art Nouveau is experiencing a rebirth!