Instagram is constantly evolving. What was once a simple photo-sharing app has now grown to be one of the most-used social media sites with the highest rates of engagement among its users. That’s why you definitely want to head there if you’re looking to develop a presence online. Finding success on this platform can make a huge difference in your bottom line and help you to meet your goals.
There are also many Instagram growth services, bots, and automation tools, which can help you to gain followers more quickly. You also need to be strategic if you want to become well-known and stand out. Take a look at these tips for how to build a personal brand on Instagram.
1. Know Your Plan
Your personal brand is actually a business. You’re selling yourself. Your personality, knowledge, talents, and charisma are what you have to offer. Any business needs a plan, and so do you. That’s why it’s super important that you start out by crafting your social media strategy.
Doing so will bring you the results you desire. Without a plan, how do you know what those results are? So start out by stating your objective for wanting to build a presence on Instagram. Will it help in your other marketing channels?
Do you want to grow brand awareness? Is it sales you’re ultimately hoping to increase? Knowing the answer to this will help you move onto the next step of determining your ideal audience. Understanding who will benefit from engaging with you and who you most want to reach will greatly influence your content more so than if you just buy Instagram followers and likes.
2. Research the Competition
When setting out to create a personal brand, you absolutely must be authentic. People can sniff out a fake from a mile away. That doesn’t mean you shouldn’t have an idea of what the competition is doing. This knowledge gives you a great deal of insight and helps you to find new angles on what’s already being done.
You can add your own special shine to the status quo. Competitor research also lets you know what trends are popular and what people respond well to, which is helpful. Getting a feel for the lay of the land is essential when using a new platform. You don’t want to make any social missteps.
3. Decide on Design
Having your social media strategy in place and knowing your ideal audience will help you in the next important step. Instagram is a visual platform. Therefore, design and aesthetic are critically important to your success. The style of your posts sets the tone for your brand, so you’ll want to decide what type of vibe you want to send with your content. Your design should also be consistent so that followers instantly recognize you in their feed.
Decide whether your images should be colorful, black and white, retro, hazy, or some other aesthetic. Then consider a color palette to stick with. Use the same photo filter in every image. This creates a cohesive look when new users browse your feed. You also want your content to reflect a common theme. It should send your message through visuals.
4. Get Strategic with Hashtags
Hashtags truly are a driving force on Instagram. It’s how people with like interests find and follow each other, and it’s how your target market can find you. Not using hashtags would be incredibly detrimental to building a personal brand on Instagram. However, you can’t just start dropping tags left and right with the hopes of picking up random followers. As with every aspect we’ve discussed so far, a strategy is important.
The hashtags you use should, above all else be relevant to your brand. Try not to be too generic, as you’ll only get lost in a sea of hashtags. Make them descriptive with regard to your content subject. Tailor them to your specific niche. Make them appealing to your community. Don’t hesitate to use geotags. Some hashtag research will ensure you’re attracting the right crowd for your personal brand.
5. Build Relationships
The foundation of creating a personal brand is to get people to like you. The point of social media is to be social. That means you have to put yourself out there and engage with people in order to build a dedicated following. Show your true colors, and don’t be afraid to be vulnerable. Users want to be able to relate to the people they follow on Instagram.
Sure, it’s great to see pretty, perfect pictures in your feed. However, perfect gets old real fast. Be quirky. Be real. Be authentic. Always be sure to answer comments your followers make, and definitely reciprocate. Get out there and spread the likes and comments around. Acknowledge posts you love and things that spark your interest.
Give a shout out on your own profile to those who are doing great things. Give more than you get, and you’ll truly start to build a successful personal brand.
6. Be Consistent
Along with sharing a consistent look to your content, you want to be sure to exhibit consistency through everything you do. It helps your followers to know what to expect from you and that they can rely on you. Post regularly. Ideally, you should strive to add content at least once a day. This keeps you at the forefront of users’ minds.
You also want to post at consistent times. Find out which are the days and times your ideal followers are most likely online. This can require some trial and error. Check out your Instagram Insights for past analytics to see which posts have been the most successful.
Schedule future content at those times, and try to replicate the types of posts that people love. This type of consistency, especially at the beginning, will fuel your growth.
These are some basic tips when it comes to building a personal brand on Instagram. Once you master them, you can begin to use some more of the lessons you learn along the way.