Image Source: Pexels.com
One of the hardest things about launching a startup is not the actual process of launching a company – it’s getting closer to your desired customers. A lot of folks in the marketing department will tell you that we have it easier today – we have social media on our side.
But if that’s the case, why there are startups founders and marketers who fail to have an effective successful social media strategy? Even if they know that their audience is present on social media?
The number of people who use social media is 4.48 billion, your customer is somewhere out there. And if you’re persistent about building a loyal audience, you can even build a customer base that will sell your products or services for you.
It’s not easy to create a social media strategy for your business, but it’s not impossible.
Here are 6 tips that can help you:
Identify The Best Social Media Channels
We all know the most popular social media platforms – Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Reddit, Quora, etc. But, not all of them are suitable for your business.
Before putting an extensive amount of effort into creating your business profiles on all of these platforms simultaneously, you need to ask yourself the question – which of these platforms is used the most by my targeted audience?
Do your research and find out the preferred online space your audience hangs out. The best way to do this is by simply, asking your customers Create a survey and send it via email, or ask your current customers.
Each platform is about a specific audience too. If you’re targeting B2B customers, LinkedIn is the best way for you to reach a new audience. Instagram is more oriented towards the young population, but moms are popular on Instagram too.
Invest some time and try to understand the online behavior of your desired customers.
Improve Your Social Media Profiles
It’s not enough that you create your profile and publish content – you need to consider the audience’s reaction to your content. In order to do that, you need to update your current profiles.
Add information about your business. Create images and covers that resemble your brand goals. Make sure that you have all the information necessary on display.
For a startup, it’s very important to provide accurate information on the business. It adds to your credibility as a business.
Work With Influencers
Perhaps one of the most effective ways to get in touch with your audience is to use the power of influencers.
In the latest report of Influencer MarketingHub, it was shown that the average earned media value per $1 spent has increased to $5.78, which is huge!
This proves that more and more business founders and startup leaders are using influencer marketing to grow their companies and that they have learned how to use it effectively for their own benefit.
For example, it’s better for startups to collaborate with micro-influencers. These are the people who don’t charge very high for their promotional services, you can pay them by sending them a free product, and most importantly, they have a loyal base of followers, thanks to their authentic product suggestions.
If you’re having trouble finding micro-influencers for your specific niche, check out Brybe Influencer Marketplace. It’s specifically designed to help small business owners to find the ideal influencers who can help them build a loyal online audience.
Just remember, influencers are your friends.
Leverage User-Generated Content
Social proof is one of the most effective tools for startups. It’s an original way for them to prove their expertise and the level of service they provide.
One way to do that is by using user-generated content. User-generated content is the type of content that’s created by the users. Or, if you have a satisfied customer, you can ask the customer for a review. Reach out to those brand ambassadors who have promoted your brand and publish their reviews on your social media profiles – that should increase the credibility of your brand.
User-generated content adds credibility to your brand, but only if it’s truthful and in line with your major business goals.
Be Consistent And Engaging
Consistency is the key when it comes to social media. You wouldn’t have built your startup if you were inconsistent, why should it be any different when it comes to building your social media presence?
That’s why you need an excellent social media marketer or strategist. Someone who can see the big and the bigger picture behind your daily activities on social media.
Schedule posts on a daily basis. Use different approaches for different social media platforms. Social media profiles rank on Google, so you need to keep that in mind when creating your social media content. If you dedicate yourself to constantly providing value for your users through social media, you’ll be able to transform regular visitors into constant readers, into brand advocates, and convert them into loyal customers.
While you’re at it, remember that social media platforms are social – you need to interact with your users and nurture your relationship with them. When you’ll receive a reply on your tweet or a comment on your Instagram video, reply with the same enthusiasm as you would if the customer was right in front of you.
Focus On Your Brand’s Story
Every one of your social media posts results in telling your brand story in an original way. You may think that you don’t have a story, but the core of your business is there.
The content that you publish on social media should be written with your brand voice in mind. You should keep the same voice on all the platforms, even though the targeted audience may be different.
Creating a social media strategy for your startup is not an easy task. With help from professionals, like the ones you can find at Brybe Marketplace, you’ll be able to reach your social media goals more efficiently than working alone.
