Instagram is easily one of the most popular social media platforms with more than a billion users, as each year the app seems to add 200 million new users. Crucially, the active user base comprises more of millennials. Instagram has become a platform that simply cannot be overlooked. There is a huge marketing potential waiting to be tapped from this user base, but mastering this technique can be quite hard. If you are busy with other stuff and need experts to handle the process you can try Instagram followers from LikesForge. But if you want to give it a go here are some of the ways to increase your Instagram followers:

Work on those hashtags

Each post may present a lot of valuable content, but it is of no use if it is not discoverable. It is important to use a plethora of hashtags to make your Instagram post discoverable. It is worthy to spend a substantial amount of time to get creative with the hashtags, which can be funny, outrageous, or ironic – as long as it is not boring.

Get creative with those captions

Every Instagram picture may appear to convey plenty of words, but the importance of captions cannot be overlooked. A brilliant caption will be able to add a brand identity to the profile over a period, but it does mean spending a lot of time over the section. People do end up following profiles for the way they can seamlessly blend a great picture with a perfect caption.

Make use of Instagram Stories

The availability of Instagram Stories makes a great tool to spread the word, as these can end up pulling the audience who are not even among the followers. If the stories do end up making a good impression, it can add a new follower. Apart from featuring in the explorer page, the stories can be discoverable for a variety of hashtags or locations. Most of the brands tend to under-utilize the stories, which can be a major mistake while trying to increase follower count.

Consistency and Variety

People do not follow an Instagram account in order to look at past posts. Instead, they end up becoming followers in order to look at future posts – albeit based on interests and the past. The profile should run a consistent theme on every aspect – including the time of post – to have a strong appeal even on a first glance. At the same time, there needs to be variety applied to the content now and then so that the profile does not become stale.

Contests and giveaways

The contests and giveaways can be highly effective tools for growing profiles that already have a sizeable number of followers. Their rate of return shrinks drastically when applied to a profile with less than 5000 followers, while the return increases drastically for profiles with more than 20,000 followers.

Quality over quantity

The Instagram filters may even make an ordinary picture look great, but every strategy to increase the follower count goes out of the window when applied on a profile with substandard content. The content remains the king and it is important to ensure that each post is of the highest caliber.