The promotion of the web3 proxy is an important element among the highest competition, you may encounter, however with restrictions and risks of blocking. You need to understand how to circumvent these restrictions to effectively advertise your project and at the same time avoid banks. In particular, compliance with the rules of platforms and knowledge of the characteristics of advertising services allows you to stay afloat in conditions of strict restrictions.
To run a successful campaign, you will need to know which platforms can be placed on, what restrictions exist, and how to make your ads meet the requirements. Let’s consider how to use crypto paid marketing, and why the services of a professional agency may be useful to you.
Crypto Paid Ads Explained
Paid advertising campaigns in the crypto industry allow your project to be visible to a wide audience. You will be able to attract users’ attention to your product and improve conversion rates. In fact, despite the limitations, with the right strategy, your advertising can bring high results.
You will have to take into account the specific requirements and rules for crypto-ads on each platform. For example, strict standards may apply to both the content of advertisements and the landing pages themselves. If you adhere to these requirements, you will avoid the risk of blocking, and increase the recognition of your project.
Platforms You Can Use
When promoting your project, you can use various advertising platforms, but each of them has its own requirements. Let’s look at the features of the most popular platforms:
- Google Advertising Network. Google Ads is one of the leading advertising platforms that allows you to reach a wide audience. However, to launch crypto advertising, you will need to go through a verification process and get special permission from Google. In fact, without this approval, your project may face a ban. You should also consider that certain types of crypto services are not allowed on the platform;
- Facebook. Facebook restricts the promotion of crypto projects, especially those related to token sales and ICOs. Therefore, to place an advertisement, you will need to get prior permission. Indeed, following the platform’s rules helps to avoid bans and create visibility for your project within the allowed advertising categories;
- Twitter. Twitter also has strict requirements for crypto advertising. Projects related to cryptocurrency exchanges and wallets can be approved, but you will need to follow the platform’s rules and prepare a campaign following its requirements. By using relevant hashtags and participating in discussions, you can effectively develop your project.
There are also platforms that allow advertising of crypto projects and at the same time offer significant coverage. You will be able to more flexibly manage campaigns on platforms such as:
- Coinzilla. This advertising platform is focused on crypto and blockchain projects, allowing you to place ads on specialized resources. Coinzilla provides the ability to flexibly customize and target to achieve maximum results;
- Bitmedia. A crypto-oriented platform that offers a wide range of advertising formats and targeting of the crypto audience. On this platform, you will be able to adapt the campaign to your goals and avoid blocking;
- Adshares. This platform allows you to promote crypto projects without strict restrictions. Adshares provide the ability to target ads by various parameters, which helps you attract the target audience.
Crypto PPC Marketing Tips
To ensure that your advertising campaigns are effective, you should use a number of strategies. In this section, we will provide practical tips that will help improve your results.
Study the platform rules
Before launching an ad, make sure that your project complies with the rules. Indeed, knowing the requirements and understanding the algorithms will allow you to avoid a ban and set up your ads correctly.
Create content, avoiding loud promises
You will need to avoid promising quick profits or guaranteed income. In fact, such statements can lead to your ad being blocked. Stick to the facts and describe the benefits of the product objectively.
Optimize texts for moderation
On some platforms, it is worth avoiding words that can be perceived as fraudulent. For example, do not use phrases like “double your profit” or “guaranteed success”. This will help you bypass automatic ad filtering.
Conduct A/B testing
To find out which ad format works better, you can conduct A/B testing. Divide the audience into groups and show different versions of ads. As a result, you will be able to choose the most successful format and increase the effectiveness of the campaign.
Use retargeting
Retargeting allows you to interact with users who have already shown interest in your project. For example, you can remind them about the project if they visit the site or subscribe to the news. This increases the chances of conversion.
Focus on a relevant audience
Paid ads are best directed to an audience that is truly interested in crypto services. For example, select users interested in cryptocurrencies or blockchain technologies to increase the likelihood of a response.
Use analytics services
To evaluate the results of the campaign, you will need an analytics service. In fact, tools like Google Analytics will help you track conversion, engagement, and other metrics to adapt your strategy and improve performance.
Hire an experienced agency
If you want to get the most out of your advertising campaign, you may need help from professionals. For example, an agency that specializes in crypto advertising will provide a comprehensive approach and help you avoid restrictions on advertising platforms.
Final Thoughts
You will need to prepare thoroughly to successfully launch crypto advertising. In fact, following platform requirements and creating quality content will help you achieve your goals and avoid blocking. A professional marketing agency will help you choose a strategy and build a campaign. Coinband will help you choose effective advertising tools adapted to the crypto sphere.