Close your eyes — think for a second, and chances are you’re liable to stumble on a memory from the past, a memory of a TV commercial that really hit home. Something that stuck. Something that made an impact. Something that drove you wild. You might not have bought the product the ad was selling, but you sure as heck remember the ad itself. TV commercials are a powerful tool that companies use to connect with their audience and showcase their products or services. That they can employ multiple branding strategies, or to reach no heights, or to simply make a mark.
They generate a lasting impression in your viewer’s mind. That’s why businesses turn to top global TV commercial production companies with a reputation for producing outstanding content that resonates with viewers worldwide. Because if they are going to invest in one – TV Commercials are not cheap – they might as well make the most of their effort and create something of value and quality.
With the uptick in digital media and the increasing demand for high-quality video content, businesses are investing heavily in TV commercials to promote their brand. The industry has also seen the emergence of new trends and revolutionary technologies, such as augmented reality and virtual reality, which are slowly being incorporated into the TV commercials landscape to make them more engaging and interactive.
High-Quality TV Commercial Production
High-quality TV commercial production plays a crucial role in linking audiences with a product and creating an energetic brand image.
In the age of social media, in the Era of Zuckerberg, an enthralling and attractive TV commercial has the potential to go nuclear — to go viral and reach a much wider audience in multiple channels and across multiple platforms. By creating shareable content that resonates with viewers, companies can generate buzz and increase their brand exposure, not just on the TV screen but on a laptop’s surface or a cellphone’s twinkling face.
Top 8 International TV Commercial Production Companies
Television commercials, also known as TV ads, have been around since the early days of television broadcasting in the 1940s — they were there when the boob tube was just getting its black and white makeup on and getting ready for its premiere. The first TV commercial was aired on July 1, 1941, during a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The ad was for Bulova watches and lasted for only 10 seconds. It was something revolutionary and given that TVs were a high-priced commodity, only the upper class could afford them, Bulova made a killing — it managed to step into its target audience’s home and sell them its wares.
As technology improved and consumer goods, not to mention production equipment, became more widely affordable, TV commercials grew in popularity and became a staple of the advertising industry. In the 1950s and 1960s, TV commercials were the primary medium for promoting products and services, and companies invested heavily in producing high-quality ads that captured their viewers’ attention.
In the 1970s and 1980s, the whole affair ramped up with the rise of cable television. There were more channels and more programs, and this fragmentation of TV audiences led to a shift in TV commercial production — now advertisers could pick when to show their commercials and use metrics and ratings to pick what abundance to show it to. Advertisers began targeting specific demographics and producing more laser-focused and personalized ads. This trend not only continued but became more niche-oriented, in the 1990s and 2000s with the rise of digital media and the internet.
And all of them, no matter how big or small the company or how magnificent the product, needed a prime staff of willing Mad Men and gals, willing to shoulder production and take on the endeavor. Let’s take some of the companies that are now making waves regarding TV commercial production.
Kasra Design
Clients: Visa, HP, Pepsico, Panasonic, Stanley, IATA, Intel, Shell, etc.
Kasra Design is a top-rated TV commercial production company known for its high-quality and innovative content. The company was founded in 2011 and is stationed in Singapore, and has since expanded its operations across Asia. Kasra Design specializes in creating animated TV commercials that are visually stunning and emotionally engaging.
Kasra Design’s unique strength lies in its ability to create animated content that effectively communicates complex ideas and concepts. It has multiple case studies on its sites and has worked with some of the biggest names in the industry as well as some governments like that of Malaysia. The company’s team of talented animators and designers use cutting-edge technology and software to produce visually stunning content that resonates with viewers. Kasra Design has won multiple awards for its work.
MJZ
Clients: Nike, Coca-Cola, Apple, and many more.
MJZ is an American TV commercial production company founded in 1998 by director David Zander. The company is known for its cinematic commercials, the type that includes well-known stars and huge brand names.
Partizan
Clients: Adidas, Samsung, Volvo, etc.
Partizan is a UK-based TV commercial production company that was founded in 1991. The company has a reputation for producing visually stunning content, including music videos, documentaries, films, animated shorts, and digital content. Its talent has taken home almost every award there is in the industry, including the Clios, MTVs, and the Palme d’Or.
RSA Films
Clients: Renault, Nike, Jaguar, Pepsi, and most of Hollywood.
RSA Films is a production company founded by none other than Ridley Scott in 1968 — yes, the man behind Gladiator, Alien, All the Money in the World, The Martian, and dozens of other great films. The company has since expanded to include TV commercial production and is known for its high-quality, visually stunning content. If you’re looking for a company that can help you take your TV Commercial into the stratosphere, even have Mark Hamill appear in it, then RSA is your best bet.
Park Pictures
Clients: Nike, BMW, Google, GE, Adidas, Apple, etc.
Park Pictures is a US-based TV commercial production company founded in 1998. The company is known for producing emotionally charged content and series that were later sold to Netflix. Park Pictures has worked with major brands, actors, and directors such as Nick Offerman, Sam Elliot, Toni Collete, Ted Danson, Kevin Bacon, Jon Watts, and dozens more.
Biscuit Filmworks
Clients: Ford, Smart, Volvo, Adidas, WeTransfer, etc.
Biscuit Filmworks is an American TV commercial production company founded in 2000 by director Noam Murro. The company is known for producing visually stunning and memorable commercials that appeal to audiences worldwide.
Smuggler
Clients: Amazon, Swiss Tourism, Dove, Mercedes-Benz, etc
Smuggler is a LA and UK-based top TV commercial production company founded in 2002 by director Patrick Milling-Smith and executive producer Brian Carmody. The company won multiple awards for its work, including the Emmy Awards and the D&AD Awards. It has a dynamic culture of go-getters and a roster of directors and talent that can help you out.
Furlined
Clients: Apple, Toyota, and Amazon.
Furlined in 2005 by director Ted Pauly and executive producer Diane McArter — it has since fostered relationships with some of the world’s most prominent directors. The company is known for producing recognized and innovative content that simply clicks. It has won multiple awards for its work, including the Cannes Lions, DGA Awards, and the One Show.
How to pick the right company — the right minions.
When choosing the best TV commercial production company out there – we’ve covered a few – it’s important to consider several factors — to really weigh them down.
Here are some recommendations and tips to help you make the right choice:
- Experience: Look for a company with extensive experience producing high-quality TV commercials. Companies like Kasra Design, with a proven track record of delivering innovative and engaging content.
- Reputation: Check the reputation of the company by reading reviews, testimonials, and case studies — go online and on YouTube and get a gander at their productions. The best TV commercial production companies, like Kasra Design, will have a strong reputation and a smorgasbord of positive feedback from clients.
- Portfolio: Review the company’s portfolio to see examples of their work. Look for companies that have produced successful TV commercials for businesses in your industry.
- Budget: pick a company that’s within your budget — some of the companies detailed above start are incredibly expensive, with production costs of millions of dollars.
- Expertise: Choose a staff that specializes in TV commercial production — not just video production. They will have a team of experts with the necessary skills and knowledge to produce high-quality content that adapts to that medium.
- Quality: Quality is crucial when it comes to TV commercials, so choose a company that consistently delivers high-quality products. The best TV commercial production companies will use the latest technology and techniques to produce visually stunning and emotionally engaging commercials.