Are you curious as to how social media can help your business? Do you want to know more about the different social media platforms and how to choose the best one for your business?
Businesses are always on the lookout for cost-effective ways to do things. One of the biggest expenses that some businesses run into is marketing. Marketing is incredibly important and not something that you can just pass over, however, social media has made it a lot easier and cheaper to market businesses and brands.
These days there are so many popular social media platforms that you can choose from when it comes to marketing, but some platforms are better suited to different brands than others. Here is a list of the top social media platforms for business leads.
Facebook is an old platform that is still going strong. The Facebook company is now Meta and focuses on the metaverse and a shared virtual environment. This platform has gone through many changes to keep up with its audience and to keep their interest
As a business, Facebook is a great place if you are targeting an older audience. It is easy to share your products and even pay for advertising. For those who find it easier, many tools allow users to buy Facebook followers to grow their accounts faster. Not to mention there is a Facebook marketplace that is literally for the sole purpose of selling things.
Instagram is an obvious choice for businesses and brands when it comes to marketing. This platform is a visually dominated platform where you can post both videos and photos to a multitude of different features, for a large audience to see.
Instagram is one of the biggest social media platforms around, with over a billion active monthly users and more to come in the future. It is in the top two most popular platforms.
One of the best aspects of Instagram when using it for marketing purposes is that it caters to an incredibly large demographic from teenagers up to millennials and older. All sorts of age groups frequent the app making it easy to reach almost any target audience you could think of.
TikTok
Next up we have TikTok. This is the other platform that is in the top two most popular social media apps in the world. Although TikTok is still a relatively new platform and was only launched in 2016, it has quickly made its way to the top and has become the most downloaded app on both the apple and android app stores.
Unlike Instagram, TikTok is only a video platform where you can share videos of film, edit, and share videos of yourself to your followers and other users with ease. Although this is the biggest social media platform at the moment, it reaches a much younger demographic which is mainly teens and young adults.
This platform is great for businesses that are willing to step away from professionalism and fall into the community. It is a great way to wiggle yourself into the users for your page and easily get noticed. It is also a lot easier to grow on TikTok.
Twitter is one of the oldest social media platforms that is still around and functioning today. However, this doesn’t mean that it is not good. It is still up there as one of the most popular social media platforms with over 330 million active monthly users.
Twitter is defined as a micro blogging-style app where you can share short-worded tweets with your friends, family, and followers. However, it is so much more than this these days.
On Twitter, you can now share a variety of visuals such as images, videos, and even gifs. It is also one of the only platforms where you can share a link in your post making it great for businesses trying to share products. Twitter mostly reaches that of a millennial audience which makes it great for people looking to target them.
Last but not least, we have linked in. People don’t tend to think of LinkedIn as a social media platform but rather as a place to share their resumes. It is a place where people come to find jobs or to sell their services.
There is nothing social about the platform, and its sole purpose is to connect business people who are looking for something in particular.
