What typically hinders a musician from being a successful independent artist is primarily a lack of resources and access to information. Record labels have it all, and they want to keep musicians under their belt for financial gain. This means holding them with a contract and limiting their access to fans. Even music streaming services often limit the information you could benefit from, such as the identity of those buying your tickets and merchandise.
Understanding the demographic and characteristics of your fans is the key to pushing your marketing strategies more effectively during your Soundcloud promotion. Without it, artists would only find themselves investing more money without gaining significant traction, ultimately leading to their loss of motivation and downfall.
Bringing Power Back Into Musician’s Hands With SoundCloud’s ‘Fans’ Feature
In 2023, SoundCloud officially announced that they are launching a new service within SoundCloud for Artists with a simple name called “Fans.” It was created in correlation with the company’s lovely foundation of wanting to help artists share and connect through music.
This feature would allow artists to obtain critical insights into their audiences. To be specific, artists would be able to identify their most valuable fans, which is determined based on a calculated mix of engagement data, user reach, and even proprietary data obtained from Fan Powered Royalties. SoundCloud has made it easier for artists to organize their information based on engaging indicators such as listening behaviors, comments, sharing habits, etc.
By making informed decisions independently, artists would have a clearer picture of who receives their work better and navigate in a direction for their SoundCloud music promotion practices. This would save them significant money while allowing them to avoid the complexities and challenges associated with being signed to a label.
Directly Connect With Your Loyal Fans And Say Hello!
A little kind message can profoundly impact and make someone’s day much more joyful. Sometimes, it could even make a positive difference in their whole year! Music enthusiasts and die-hard fans relish engaging with their favorite artists, especially if it were an exclusive form of interaction. Artists, too, would often feel honored and would like to show appreciation to those who admire their craft and contribute to their success.
With SoundCloud’s Fans Feature, not only will artists be able to identify who their fans are. It also includes a communication feature allowing artists to connect with them directly. With this, artists can express gratitude, share exclusive content, promote tickets and merchandise sales, or even engage in casual conversation with their beloved fans.