Social media marketing is the primary choice of most companies to promote their business online. It is fast and cost-effective. But, you need to use these platforms smartly. Social media marketing requires a precise and effective social media content plan to see a satisfactory result. If done right, SMM can seriously boost your profit margin.
In this post, we will share the steps to create a social media marketing plan. Let’s explore!
Choose the right platform
Your social media marketing plan should start with choosing the best social network for your business. There is no obligation to be present on all social media platforms. Choose the right one that suits your business better.
Facebook: It is the biggest social network in the world with more than 2 billion users. The marketer can enjoy the highest facilities here due to advanced and precise targeting features. However, you have to face huge competition.
Instagram: It is known to be the best social network for a high engagement rate. Instagram is a highly visual and mobile-based platform. The only downside is that you are only allowed to put a link on the bio.
Twitter: For a quick and short conversation, Twitter is one of the best options to choose. You can use a variety of hashtags for more reach. But, it seems very crowded nowadays.
LinkedIn: It is a great platform for b2b marketing. You can post even larger content. However, it can be tough to reach the target audience.
Pinterest: Pinterest is a search engine lookalike social media where it is popular for visual content. But, you need to constantly produce visual content for better engagement.
Each platform has pros and cons. So, choose one wisely.
Analyze your competitors
When you are on social media, you can’t avoid the competition. It is not always bad. Sometimes, competitions explore more opportunities. Competitor analysis can help you understand a few things like below.
– Choosing the best social network for marketing
– Types of content and media to produce
– The voice and tone to use while communicating with the audience
– Activities to do for grabbing people’s attention.
You should always find out why your competitors are doing well. But, never follow them blindly. For instance, if your competitor is dominating on Instagram, you don’t have to go after it. Perhaps, it is less active on Twitter where you have better chances.
Audit your own profile
You need to analyze your current social media presence too along with a competitor analysis. It helps to discover your strengths and weaknesses. You can ask these simple questions yourself and analyze the answers.
– Am I getting a satisfactory engagement?
– Is my content working well?
– Are my competitors using the same network?
– Are they getting better engagement than me?
– Does the network suit my business?
– Is my profile optimized?
If you find that you are far behind your competitors, you may need to redesign the entire plan. In opposition, if you are at a satisfactory level, get to more places to improve.
Set your required KPIs
When companies and marketers plan a social media campaign, they often forget to set the KPIs. Having no KPIs in a marketing plan means you don’t know the purpose of the work. As a business owner or a marketer, you must know the success metrics to properly utilize the budget and the time. What do you actually want to achieve? Below are some metrics to consider.
– More website traffic
– Brand awareness
– Generating quality leads
– Better engagement
– Build authority in the industry
– Building an active community
– Brand mentioning
– Better conversion rate
– Improving your reach
Setting a precise KPI keeps you on track and helps you work accordingly.
Find an SMM Management Tool
Several social media management tools can uplift your workflow. Tools help you maintain quality work at an affordable cost. You can get a job done on time with professional support. Besides, a social media panel is quite effective to plan and schedule your posts and reach the target audience. We recommend checking out the reliability and the customer support of a panel before picking a package. SMM-World.com official panel seems to be a good one.
Generate creative content ideas
Quality content is the only secret that can grow your social presence. Generating content ideas can be challenging and time-consuming. But, it is not that tough. You can simply find out the best content of your competitors that are booming their engagement. Now, you can create the same type of content. But, if you want to be more creative, you need to combine a variety of content to amaze the audience. You can plan and create short videos, company news, market data, GIFs, infographics, memes, client reviews, polls, questions, quick tips, events, and more. These are sufficient content ideas to make an entire SMM plan. But, you need to understand when and how to use them.
Create a Social Media Calendar
If you have already created content or generated content ideas, it’s time to put them on a content calendar. You can deny its necessity. But, you will surely fall into trouble after a few while. A content calendar is equally important like content ideas to keep your marketing tasks organized. When you have a well-formed content calendar, you already know what to post on time. This is a huge time saver since you don’t have to struggle each time before posting.
Track your performance
So, the entire plan is executed. Now, you have to track the performance. Social media marketing requires several experiments to discover the accurate action needed. There is nothing to be proud of that your first plan will succeed. Tracking is essential to dig out if there is any place to improve. Either it is positive or negative, both outcomes are crucial for future campaigns. Document your tracking report, discover the errors, and plan your next social media marketing accordingly.
So before start create your SMM plan and choose the right platform that suits your business better