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If you love fashion and beauty, you can channel your interest through a blog. Apart from letting you share your passion with the world, a beauty blog can also be your source of passive income. If you’ve got no clue to do that, read on. In this blog post, I’ll share the eight steps for how to start a beauty blog.

1. Choose a Platform to Build Your Blog

There are numerous Content Management Systems (CMS) you can choose from. However, WordPress is our recommendation. Apart from being the most-used CMS, WordPress is beginner-friendly. Thus, customization will be made more convenient.

Also, looking for WordPress hosting is an easy task. There are a lot of providers that offer great plans. While this one, in particular, is based on the shared hosting solution, this hosting type comes with WordPress optimization features. Thus, it offers the perfect environment for your blog to grow, while keeping upkeep costs low.

2. Pick Your Niche

Next, your beauty blog should have a niche, which speaks for a specialty. For example, your niche can be about local makeup products, affordable skincare products, fast fashion, or nail art.

Choosing one or two related niches can be an excellent start for your blog. That way, you’ll be able to build a strong base of followers. Most importantly, you can always add more as your blog grows.

3. Pick the Focus of Your Content

Now, let’s give your new blog a better direction by setting your focus. Some of the most popular blogs focus on product reviews, monthly favorites, tutorials, and fashion 101s.

By specifying niche and focus, your readers know what to expect from your content. As a result, your blog will be closely associated with your selected niche and focus. Once you’ve decided on it, you’ll be ready for the next step. Thus, think about them carefully.

4. Pick a Domain Name Reflecting Your Focus and Niche

A domain name is your blog address. Thus, it needs to represent your blog to avoid miscommunications. Additionally, make sure it rings well to improve memorability.

For that, try to find keywords around your niche and play with them. Additionally, the new Top-Level Domains (TLD), like .beauty and .fashion, are great for telling your audience what your blog is about.

If your desired name isn’t available, use a business name generator and let it find the perfect domain name for your blog.

5. Create Quality Content for Your Blog

High-quality, original content is your key to driving organic traffic, as it’s what makes your content unique. That way, your readers will sense authenticity in your writing, resulting in a stronger connection.

Additionally, be sure to include media. Add images and videos to your content so you get your readers more engaged.

6. Pick a Theme that Reflects Your Focus and Niche

A theme determines your WordPress blog’s appearance. Choosing the wrong theme will result in your blog not looking well put together. Thus, consider your focus and niche and select the best theme to represent it.

The WordPress theme library has dozens of free beauty themes you can choose from. However, if you want to get full customization features, go with the premium ones.

7. Use YoastSEO for Your Blog

Your written content will perform much better with Search Engine Optimization (SEO.) When optimized, your blog posts can compete with the others in crawling the first page of any search engine.

Install the YoastSEO plugin for your WordPress blog. Using this handy tool, you’ll be able to see the parts of your content that can be improved.

For example, YoastSEO will encourage you to use transition words to improve your content’s readability. Additionally, it also ensures that your alt tags, meta description, and URL slug are optimized. When the light indicator turns green, your content is ready to publish.

8. Monetize Your Blog

Once you’ve got your blog to look fantastic, you can start monetizing it.

Becoming an affiliate can be a big stepping stone for any blogger. Affiliate marketing lets you collaborate with companies, including ones in the beauty industry. Once approved, you’ll get a unique affiliate link. Now, every time your reader buys the product from your link, you’ll earn commissions.

Alternatively, you can use Google AdSense to display ads or sell your own products on your site.


Finally, you’ve learned the eight easy steps for starting your new beauty blog. With it, you can share your thoughts and create a community. Additionally, blogging can be your side hustle. Thus, wait no more, and good luck with your new blog!