Unless you’ve been living under a rock, you must have heard about TikTok’s growing advertising power. This platform has grown to be not only the most downloaded but also the most visited one. If you want to raise your brand awareness and get your content to be known to a wide audience, get started with TikTok ads now.TikTok thrives on authentic, fun, and relatable user-generated content, which is the backbone of many successful brands in the online world. Simply put, UGC(user-generated content) refers to blog posts, TikTok videos, tweets, or any type of content created by users who form the community of a brand. What is more, UGC also allows brands to boost their visibility at a lower cost.

Let’s take a look at what are the steps to TikTok ads in 2023 and what types of ads you can choose from to best suit your business needs.

What are TikTok ads?

Since TikTok is becoming one of the greatest advertising platforms out there, brands are leveraging the different types of ads it offers.TikTok ads allow brands to connect with their target audience by buying media placements via the TikTok Ads Manager.TikTok advertising may come across as completely different from the other social platforms, but by following some tips, you can watch your business successfully grow. To get the best results from your TikTok ad campaigns, follow these best practices: incorporate hashtags and interactive ad-on, stay on brand, and be direct and authentic. With all this said, let’s take a look at the type of TikTok ads you can use.

Types of TikTok ads

Branded hashtag challenge

This type of advertisement is the best way for a brand to interact with its audience, and there is no other platform that excels as TikTok in the branded hashtag challenges. Simply put, they are paid ads that prompt other users to share their content using the hashtag. One of these popular braided hashtag challenges is Wet N Wild’s #BiggerIsBetter, which gained 10.5B views.

In-feed ads

In-feed ads are the most common type of ads that show up on a user’s FYP(For You Page). They have to be engaging and authentic to make TikTok users interact -comment on it or reshare it) and can last up to 60 seconds.

Top View ads

Top View ads are the most effective type of TikTok ads, with up to 67% more than all other formats, and they are the very first thing users see when they open TikTok.If your goals are conversion and brand awareness, you should invest in these attention-grabbing ads. Top View ads are suitable especially for new product launches, branding moments, or sales campaigns due to their attention-grabbing feature.

Spark Ads

TikTok Spark Ads are the ones that allow brands to leverage user-generated content and are a native ad format. Metrics such as views, shares, comments, or likes are credited to the original post.

Using Spark Ads allows brands to reach their target audience, as it ensures that the relevant users will see their posts, and it also boosts organic content, which will be mentioned as “sponsored content”.What is more, your brand will gain more followers as viewers can use a CTA to be directed to your website. Some surveys state that users trust UGC content 50%more than branded content, and this says very much about the impact of this type of content.

Search Ads

Search Ads were tested earlier in 2022, and they allow brands to reach their audience through search results. When these ads appear in search results, brands can identify which terms were used by users to find the ad and use the most popular ones to create successful TikTok content.

How to get started with TikTok ads?

1. Create a TikTok Business Manager account

The first step to get started is to create a TikTok Business Manager account, as you will require a second login to create advertising.

2. Start creating a campaign

Before creating your first campaign, establish your goals clearly: whether it is brand awareness, conversions, or increased visibility that you are after, your campaign will only be effective and successful if you have determined its main goal.

3. Take into consideration audiences and interests

Determining who your target audience is is extremely important to get the right results and raise brand awareness. Make sure you know the demographic of your audience before starting with TikTok ads and take into consideration their age, gender, or interests.

4. Create Your Ad Group and choose your ad placements

For beginners, the easiest way to create an ad group is to start with auto-placement ads. Through this, TikTok ensures that all the available placements are used to offer you the best results for your ad, which are shown automatically based on your target audience.

5. The importance of user-generated content

As already mentioned above, TikTok Spark Ads are the ones that allow brands to use the benefits of user-generated content. This type of organic content helps grow engagement and build trust with your audience, as they are relatable. It also drives conversions and reaches a wider audience due to its authentic characteristics.

Get the best out of your TikTok ads

TikTok is a platform with a great sense of community, so if you are considering getting started with TikTok ads, this is a key element to consider. GenZ and the millennials are young audiences who resonate with fun, authentic content which does not look “advertised”.As seen above, there are different types of ads you can choose from for businesses that want to invest in TikTok ads. Boosted organic posts or user-generated content are the best options, as they involve community contribution and engagement, which increases brand awareness, and the number of followers and, ultimately, drives sales.