Have you ever imagined a life without social media? Or a life without having access to the internet? Or a life where you would not be able to rely on the internet for the prosperity of your businesses?
Sure, when it comes to availing services on the internet, the global space is filled with it. For example, from services that make logos for businesses to content writing services, your name, and there is everything on the internet.
Speaking of businesses – it’s almost 2020, a decade coming to an end. We at WritingMetier witnessed the reformation of businesses and the internet in one of the finest ways. Social media marketing took a pivotal turn in the 2000 decade, and businesses over the world were challenged to their own ‘make it or break it’ situations.
A total of 3.3 billion people thrive on social media on daily basis; 90% of millennials are on at least one social media application, whereas Gen Z grabs 85% of the users when it comes to finding a new service or product over the internet or through their apps. With such active users raiding through social media on a daily basis, it seems pretty straightforward why businesses need to adopt social media marketing (SMM) as a regular practice.
Having that said, 2020, will be a different ball game for social media marketers, and businesses as the trends will evolve. Depending on the region, the country, and perhaps the niche or size of your business, you need to have the right marketing trick under your sleeve to be successful in SMM. With regards to Asia and probably everywhere in the world, here are some potential SMM trends one needs to keep in mind for 2020:
Goodbye Like Button on Instagram
Ever thought about becoming a blogger or a writer on Instagram? Well, 2020 will be your time to shine as things are about to take a shift on Instagram. When it comes to generating value of your presence on any social media app, it is measured through the number of ‘likes, comments, shares, and retweets,’ right? If you are not getting enough likes, you are most likely to get demotivated.
Instagram will be removing the like (heart) button from their app. Basically, the owner of the post/account will be able to view the likes they have received, but the viewers won’t be.
What does this mean for SMM? More apps are likely to follow this trend while being more empathetic with the masses. So, for businesses, you will be no longer able to measure the success of your post with the number of likes, but with the engagement perhaps.
Also, Say Goodbye to Vanity Metrics
The broaden idea here behind saying goodbye to like button on Instagram is to reduce the application of vanity metrics. Jack Dorsey, CEO of Twitter, said the number of followers one has on their social media account is now meaningless.
Now with respect to influencers and SMM, this is surely a sign that things are about to get serious; more emphasis needs to be on the engagement (rate and quality) on your feeds. Understanding your user demographics will become exceptionally important.
Utilize TikTok for Growth
One of the social media platforms which have gained massive popularity has to be the video-driven platform TikTok. Including TikTok and Byte and Lasso, these platforms will gain more popularity in the coming year, especially in Asia. With Gen Z users in Asia and all over the world, TikTok is currently on the top.
Influencer Marketing Will Go Nano
The whole ‘go big or go home’ is an old trick now. With respect to influencer marketing, brands need to target nano influencers or micro-influencers. While the market for big-time influencers will always be in demand, in 2020, you need to consider micro-influencers for the defined, smaller audience they have. With their strong engagement and personalization, SMM for businesses can be a whole different game now. Furthermore, audiences are likely to interact with someone they know instead of someone they are not personally connected with.
Authenticity will be THE Key
The one way to attract your potential shoppers with respect to eCommerce on social media is straightforward than one can imagine. Before they make the payment, or the decision to begin with, they hear from the authentic people regarding the product. The critical difference here is marked by employee-generated and user-generated content.
Customer reviews aka user-generated content offer proof with respect to the product, whether one should invest their money in it or not. On the other hand, the employee-generated content revolves around broader aspects, such as blogs, images, and videos, content that aligns with the values and mission of the company while showing the benefits the service or the product contains. Employees are viewed as individuals on who consumers can trust, which is why they are more comfortable with their insights rather than the word-by-word copied content on the company’s profile as a form of SMM.
So, in 2020, be it Asia or Europe, expect to see changes in the dynamics of SMM. It will become more real, more relatable. It also starts as an opportunity for those influencers who do not do well on numbers but have a great engagement due to their interaction with the limited audience. Content WILL be the king in 2020.