Google is constantly updating, so you need to move with it.

Keeping on top of those search rankings can seem like an endless job. With Google endlessly updating how their search engine crawlers work to your business constantly evolving, it seems the work is never done. However, keeping your SEO systems up to date will really pay dividends for any business. If you’re struggling to keep on top of things, then these simple tips should help to take your SEO strategy from good to great.

Improve your page loading speed

Improving your page loading speed should be your first step.

This is a really important tip because it won’t just benefit you. It will benefit your customer as well. We’ve all waited for a page to load, only to give up after a few seconds and look for a different site. In fact, a report by Google found that a whopping 53% of mobile users would leave a website if it took longer than just three seconds to load. We live in a busy world, where we can watch a whole video in just a few seconds, so waiting for pages to load just isn’t in our repertoire anymore. Sorting out your page loading speed will directly help you to keep customers. If people aren’t leaving, you’re more likely to make sales. Not just this, though; Google punishes sites with poor loading times. There are many different ways to reduce your page loading times, but the simplest to implement right now is to cache your web pages and optimize and reduce the file sizes of your images. With this step out of the way quickly, you can focus your attention on the next steps.

Make the Most of Your Location

Most businesses have a location in which they’d like to do business in mind, whether they have a physical presence or not. It might be that you hope to capture the local market by targeting people in the town you operate in first, or you might be looking to extend your reach into neighboring towns or even nationwide. Including location information in your SEO strategy will help narrow your competitors’ pool. For example, ArabianBetting creates reviews of gaming sites that can be accessed by people living in Arabian countries. The sites that are listed there might operate in other countries too, but by appearing within their chosen sector, for example, this rundown of online casinos in Kuwait, the sites have control of how their SEO is affected. Getting reviewed by a country-specific site is one way to achieve this, but there are others too. You could include location information in your slugs, image captions, and alt tags. This will help narrow down your keywords and make sure that local people can find you; search engines can bump you up those rankings.

Make Your Social Work for You

There’s been speculation for a while about whether your social media channels impact the SEO of your website, but Google has confirmed once and for all that it doesn’t, well, kinda. Although having a social media channel alone doesn’t impact your SEO, having a poorly performing one does, and so does having one with worthwhile links that are performing well. To add weight to this, plenty of evidence states that a strong social media presence leads to more site traffic. If somebody sees one of your products on social media, they’ll visit your website to find it. It’s nothing more than common sense. With this in mind, your social channels must be working the way you’d want them to. It’s possible to pay for social media help if you want instant results, but there are plenty of things that you can do yourself that are totally free.

 Keeping your blog up to date and including sharing buttons is a great way to impact SEO using a social channel directly. Better still, if you can include links both to your own pages and to reputable sources within those blog posts. Asking people to share on social media or even hosting a competition to encourage them to do so will positively impact your visibility, helping your audience to become bigger than ever before. Finally, remember to engage meaningfully with your followers. This could be as simple as answering questions that you receive underneath your posts or creating helpful posts to answer queries relating to your products.